Marketing Conversion Optimization Strategist

This role sets the foundation for data-driven marketing at IBM; data strategy and standards are the key to drive action and growth, as well as enrich IBM platforms and systems. Conduct thorough analytical and investigative research of processes, data, systems, and technologies within and across IBM’s marketing organization to identify efficiencies as well as areas of improvement with the goal of improved opportunity creation, conversion optimization, and better outbound marketing outcomes. Identify and evaluate inputs which influence pipeline creation and conversion to understand impact of marketing activities and processes. Define, assess, and document deficiencies and recommend scalable and intelligent optimization solutions for lead conversion Recognize best practices and surface opportunities for adoption in areas with the most potential value. Build and leverage effective working relationships with key organization stakeholders within Operations, Marketing Technology, Analytics, and Digital Sales.

According to JobzMall, the average salary range for a Marketing Conversion Optimization Strategist in 2800 37th St NW, Rochester, MN 55901, USA is $60,000-$120,000 per year.

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.