Sr. Product Marketing Manager

At IBM, we are looking for an experienced and motivated Sr. Product Marketing Manager to join our team. The ideal candidate should have a passion for marketing, excellent communication skills, and the ability to collaborate effectively with colleagues in a wide variety of departments.The successful Sr. Product Marketing Manager will be responsible for developing and executing marketing strategies and campaigns to promote our products and services. They will need to have an in-depth understanding of the competitive landscape and be able to identify customer needs and target audiences. The Sr. Product Marketing Manager will collaborate with the product, sales, and marketing teams to ensure that our solutions are positioned and communicated effectively in the marketplace.To be considered for this role, the ideal candidate should have a Bachelor’s degree in marketing, business, or a related field. In addition, they should have a minimum of 5 years’ experience in product marketing and a proven track record of success in developing and executing marketing strategies. The successful candidate will also possess excellent written and verbal communication skills as well as strong organizational and project management skills.We are excited to welcome a talented and passionate individual to join our team and help us take our product marketing to the next level.

Responsibilities:

1. Develop and execute marketing strategies and campaigns to promote products and services.
2. Identify customer needs and target audiences.
3. Collaborate with product, sales, and marketing teams to ensure solutions are positioned and communicated effectively in the marketplace.
4. Analyze the competitive landscape and develop effective strategies to differentiate our products.
5. Maintain strong relationships with key stakeholders and internal departments.
6. Utilize data-driven insights to inform marketing decisions and optimization.
7. Develop and manage marketing budgets and timelines.
8. Create and deploy campaigns across multiple channels.
9. Monitor and evaluate the effectiveness of campaigns and take corrective action when needed.
10. Stay up to date with the latest marketing trends and best practices.

According to JobzMall, the average salary range for a Sr. Product Marketing Manager in Chantilly, VA, USA is between $90,000 and $125,000. This salary range is dependent upon the candidate's experience and qualifications.

International Business Machines Corporation is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.