JetBlue Airways

Head of Marketing & Brand

JetBlue Airways
Astoria, NY 11101, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to JetBlue Airways, where we pride ourselves on providing our customers with a unique and memorable travel experience. We are currently seeking a dynamic and strategic leader to join our team as the Head of Marketing & Brand. In this role, you will have the opportunity to shape and drive the overall marketing and brand strategy for our company. We are looking for a creative and innovative individual with a passion for the airline industry and a proven track record of success in developing and executing impactful marketing campaigns. If you possess exceptional leadership skills and have a strong understanding of brand management, we encourage you to apply for this exciting opportunity. Join us in taking JetBlue Airways to new heights!

  1. Develop and implement innovative marketing and brand strategies to drive business growth and enhance the overall customer experience.
  2. Lead and manage a team of marketing professionals, providing guidance and support to achieve marketing goals and objectives.
  3. Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall company objectives and brand identity.
  4. Conduct market research and analyze consumer trends to identify opportunities for new initiatives and campaigns.
  5. Monitor and evaluate the effectiveness of marketing campaigns and make recommendations for improvement.
  6. Manage the marketing budget and allocate resources effectively to achieve maximum ROI.
  7. Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
  8. Stay updated on industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
  9. Oversee the development of creative assets, ensuring brand consistency and alignment with marketing objectives.
  10. Continuously assess and improve the customer journey, identifying areas for improvement and implementing solutions to enhance the overall travel experience.
Where is this job?
This job is located at Astoria, NY 11101, USA
Job Qualifications

  • Extensive Experience In Marketing And Brand Management: The Ideal Candidate For The Head Of Marketing & Brand Job At Jetblue Airways Should Have A Proven Track Record Of Successfully Leading Marketing And Brand Initiatives For A Major Airline Or Comparable Industry.

  • Strategic Thinking And Leadership Skills: This Role Requires A Strong Leader Who Can Develop And Execute Marketing Strategies That Align With The Company's Overall Goals. The Candidate Should Also Have The Ability To Inspire And Lead A Team Of Marketing Professionals.

  • Knowledge Of The Airline Industry: A Deep Understanding Of The Airline Industry, Including Trends, Competition, And Customer Needs, Is Essential For This Role. The Candidate Should Also Have A Strong Understanding Of Jetblue's Brand And Values.

  • Excellent Communication And Interpersonal Skills: The Head Of Marketing & Brand Will Be Responsible For Communicating With Various Stakeholders, Including Senior Leadership, Customers, And Marketing Team Members. Therefore, Strong Communication And Interpersonal Skills Are Crucial For Success In This Role.

  • Data-Driven And Analytical Mindset: Jetblue Is A Data-Driven Company, And The Head Of Marketing & Brand Should Have A Strong Ability To Analyze Data And Use It To Inform Marketing Decisions. This Includes Understanding Key Performance Indicators, Conducting Market Research, And Utilizing Data To Measure The Success Of Campaigns.

Required Skills

  • Market Research

  • Budget management

  • Digital Marketing

  • Public Relations

  • Social media management

  • Team Leadership

  • brand strategy

  • Customer Experience

  • Brand Partnerships

  • Brand Messaging

  • Advertising Campaigns

  • Event

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Decision-making

Compensation

According to JobzMall, the average salary range for a Head of Marketing & Brand in Astoria, NY 11101, USA is between $120,000 and $180,000 per year. This can vary depending on factors such as the company, industry, and level of experience.

Additional Information
JetBlue Airways is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 26th, 2025
Apply BeforeMay 22nd, 2025
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About JetBlue Airways

JetBlue Airways Corporation, stylized as jetBlue, is a major American airline low cost passenger carrier, and the sixth largest in the United States by passengers carried.

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