Manager, E-Commerce Marketing (Digital Shelf)

Are you a dynamic, results-driven individual with a passion for e-commerce marketing? Do you have a proven track record of success in optimizing the digital shelf for consumer packaged goods? If so, then we have an exciting opportunity for you at Kellogg! As the Manager of E-Commerce Marketing for our Digital Shelf, you will play a critical role in driving our online sales and brand presence. We are seeking a highly motivated and strategic thinker who can lead and execute innovative digital shelf strategies to achieve our business objectives. If you are ready to take your e-commerce marketing career to the next level, we want to hear from you! Read on to learn more about the qualifications and skills we are looking for in our ideal candidate.

1. Develop and execute digital shelf strategies to drive online sales and increase brand presence for consumer packaged goods.
2. Lead cross-functional teams to ensure alignment and execution of e-commerce marketing initiatives.
3. Analyze and monitor key performance metrics to identify areas of improvement and optimize digital shelf presence.
4. Stay up-to-date on industry trends and best practices in e-commerce marketing to drive innovation and competitive advantage.
5. Collaborate with internal and external stakeholders to develop and implement effective e-commerce marketing campaigns.
6. Manage budgets and resources effectively to maximize return on investment.
7. Conduct market research and stay informed about consumer behavior to inform e-commerce marketing strategies.
8. Utilize data and analytics to make data-driven decisions and continuously improve e-commerce performance.
9. Develop and maintain relationships with key e-commerce partners and platforms.
10. Stay informed about changes in e-commerce policies and regulations and ensure compliance.
11. Train and mentor team members to enhance their e-commerce marketing skills and knowledge.
12. Develop and maintain strong relationships with internal teams such as sales, brand marketing, and supply chain to ensure e-commerce strategies align with overall business objectives.
13. Monitor and report on e-commerce marketing performance to senior management.
14. Drive continuous improvement and optimization of e-commerce processes and workflows.
15. Represent the company at industry events and conferences to stay connected with e-commerce trends and network with industry professionals.

According to JobzMall, the average salary range for a Manager, E-Commerce Marketing (Digital Shelf) in Battle Creek, MI, USA is between $60,000 - $90,000 per year. This may vary depending on the specific company, industry, and level of experience.

Kellogg Co. engages in the manufacturing, marketing, and distribution of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. It operates through the following segments: U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific. The U.S. Morning Foods segment includes cereal, toaster pastries, health and wellness bars, and beverages. The U.S. Snacks segment offers cookies, crackers, cereal bars, savory snacks, and fruit-flavored snacks. The U.S. Specialty segment represents food away from home channels, including food service, convenience, vending, Girl Scouts, and food manufacturing.