Senior Associate Brand Manager - Innovation

Are you a creative and strategic thinker with a passion for developing innovative brand strategies? We are seeking a Senior Associate Brand Manager - Innovation to join our dynamic team at Kellogg. In this role, you will have the opportunity to lead and execute new product development initiatives for our globally recognized brands. As a key member of our marketing team, you will play a pivotal role in driving growth and profitability through the development and launch of innovative products. If you have a strong background in brand management and a track record of successfully launching new products, we want to hear from you!

1. Develop and execute innovative brand strategies to drive growth and profitability for our globally recognized brands.
2. Lead and manage new product development initiatives from ideation to launch, ensuring timely and successful execution.
3. Conduct market research and analysis to identify consumer needs and trends, and use insights to inform product development and messaging.
4. Collaborate with cross-functional teams including R&D, sales, and finance to ensure alignment and successful execution of new product launches.
5. Manage all aspects of product development including concept development, packaging design, pricing, and positioning.
6. Create and manage project timelines, budgets, and resources to ensure on-time and within budget delivery of new products.
7. Monitor and analyze product performance post-launch, making recommendations for improvement and future launches.
8. Stay up-to-date on industry trends and competitor activities to inform brand strategy and identify opportunities for innovation.
9. Work closely with advertising and promotions teams to develop and execute marketing campaigns for new product launches.
10. Act as a brand ambassador, maintaining brand standards and guidelines across all products and communication channels.
11. Mentor and develop junior team members, providing guidance and support in their professional growth.
12. Collaborate with senior leadership to set goals and objectives for the brand, and track and report on progress and results.

According to JobzMall, the average salary range for a Senior Associate Brand Manager - Innovation in Battle Creek, MI, USA is $95,000-$125,000 per year. However, this can vary depending on the specific company, years of experience, and additional qualifications. It is important to research the specific company and job listing for more accurate salary information.

Kellogg Co. engages in the manufacturing, marketing, and distribution of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. It operates through the following segments: U.S. Morning Foods, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific. The U.S. Morning Foods segment includes cereal, toaster pastries, health and wellness bars, and beverages. The U.S. Snacks segment offers cookies, crackers, cereal bars, savory snacks, and fruit-flavored snacks. The U.S. Specialty segment represents food away from home channels, including food service, convenience, vending, Girl Scouts, and food manufacturing.