
Trade Category Manager Drinks
Welcome to Kraft Heinz, where we are passionate about creating delicious and innovative products that bring joy to millions of people around the world. We are currently seeking a dynamic and driven Trade Category Manager to join our team and lead our Drinks category. As a Trade Category Manager, you will play a crucial role in driving the growth and profitability of our Drinks portfolio. We are looking for someone with a strong background in trade marketing and category management, who is strategic, data-driven, and has a passion for the beverage industry. If you have a proven track record of success in managing and growing trade categories, we would love to hear from you.
- Develop and implement strategic plans to drive growth and profitability of the Drinks category.
- Conduct thorough market analysis and use data-driven insights to identify opportunities and make informed business decisions.
- Collaborate with cross-functional teams to develop and execute marketing and promotional strategies for the Drinks category.
- Monitor and analyze sales performance, market trends, and consumer behavior to identify risks and opportunities.
- Build and maintain strong relationships with key customers, suppliers, and industry stakeholders.
- Develop and manage the category budget, including forecasting and tracking expenses.
- Lead and mentor a team of category analysts to ensure effective category management and execution of strategies.
- Stay updated on industry trends and competitor activities to inform business strategies.
- Develop and maintain a deep understanding of consumer needs and preferences within the beverage industry.
- Develop and maintain strong knowledge of Kraft Heinz products and brands to effectively promote and grow the Drinks category.
- Collaborate with the sales team to develop and execute trade marketing plans and programs.
- Communicate effectively with internal and external stakeholders to drive alignment and achieve business objectives.
- Ensure compliance with company policies, procedures, and regulations.
- Continuously seek opportunities to improve processes and drive efficiency within the category.
- Represent Kraft Heinz and the Drinks category in industry events and conferences.
Bachelor's Degree In Business Administration, Marketing, Or A Related Field.
Minimum Of 5 Years Of Experience In Category Management Or Trade Marketing Within The Food And Beverage Industry.
Strong Understanding Of The Drinks Market, Including Knowledge Of Consumer Trends, Competitive Landscape, And Distribution Channels.
Excellent Analytical And Strategic Thinking Skills, With The Ability To Use Data To Drive Decisions And Develop Effective Trade Plans.
Demonstrated Leadership And Communication Skills, With The Ability To Collaborate And Influence Cross-Functional Teams And External Stakeholders.
Customer Relationship Management
Supply Chain Management
Sales forecasting
Pricing strategy
Category management
Market analysis
Brand Development
Product positioning
Promotional Strategies
Trade Negotiations
Beverage Industry
Communication
Conflict Resolution
Customer Service
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Trade Category Manager Drinks in Amsterdam, Netherlands is between €50,000 and €80,000 per year. However, this can vary depending on the specific company, experience level, and other factors.
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The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition.

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