Public Relations Coordinator

The PR Coordinator is an individual contributor responsible for executing Public Relations strategy and integrating said strategy into key marketing campaigns. Support the development of strategic Public Relations and Influencer / Brand Ambassador plans on behalf of the brand. Execute day-to-day operations of the Public Relations programs and external agency, including budget tracking, media list building, sample fulfillment as well as external vendor coordination. Support monitoring and analysis of all PR and Influencer initiatives and maintain reporting binders (weekly, monthly, quarterly and annual), including on-going coverage updates to share with the leadership team. Partner seamlessly with Social Media team to integrate Public Relations and Influencer strategies using various social media vehicles.

According to JobzMall, the average salary range for a Public Relations Coordinator in 2829 Taylor Rd SW, Reynoldsburg, OH 43068, USA is $37,000 to $51,000 per year.

In 2021, L Brands (NYSE: LB) completed the separation of the Victoria’s Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria’s Secret & Co., includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret & Co. is a NYSE listed company trading under the ticker symbol VSCO. As of 2023, L Brands operates solely as Bath & Body Works, Inc. Previously, L Brands included popular retailers, including The Limited, Victoria's Secret, PINK, Bath & Body Works, Henri Bendel, Lane Bryant, Lerner Stores, and Abercrombie & Fitch. Also L Brands changed its name to Bath & Body Works, Inc. and now trades under the ticker symbol BBWI.