Channel Marketing Specialist

"Are you a strategic and results-driven marketer with a passion for technology? Look no further, as Lenovo is seeking a talented Channel Marketing Specialist to join our dynamic team. As a global leader in the tech industry, Lenovo is dedicated to providing innovative solutions to our customers and partners. In this role, you will have the opportunity to develop and execute channel marketing programs that drive demand and increase brand awareness for our products. We are looking for a creative and collaborative individual with a strong understanding of sales channels and a proven track record of success. If you have a strong drive and a desire to make an impact in the ever-changing world of technology, we want to hear from you!"

1. Develop and execute channel marketing programs that align with the overall business objectives and target audience.
2. Collaborate with cross-functional teams to understand product offerings, market trends, and customer needs in order to create effective marketing strategies.
3. Conduct market research and analysis to identify new opportunities and optimize existing programs.
4. Develop and manage relationships with key partners and stakeholders to drive effective communication and execution of marketing initiatives.
5. Create and maintain a marketing calendar to ensure timely execution of campaigns and programs.
6. Monitor and report on the performance of channel marketing initiatives, making recommendations for improvement as needed.
7. Work closely with sales teams to understand their needs and ensure alignment of marketing efforts with sales goals.
8. Develop and manage marketing budgets for assigned channels and programs.
9. Stay up-to-date on industry trends and best practices in channel marketing to continuously drive innovation and effectiveness.
10. Collaborate with regional and global teams to ensure consistency and alignment of messaging and branding across all channels.
11. Serve as a subject matter expert on channel marketing and provide guidance and support to other team members as needed.
12. Continuously analyze and evaluate the success of marketing programs and make adjustments as needed to ensure maximum impact and ROI.
13. Maintain a strong understanding of Lenovo's products, services, and competitive landscape in order to effectively position and promote them through channel marketing initiatives.
14. Maintain a high level of professionalism and represent Lenovo's brand values in all interactions with partners, stakeholders, and customers.

According to JobzMall, the average salary range for a Channel Marketing Specialist in Morrisville, NC, USA is between $60,000 to $80,000 per year. However, this can vary depending on factors such as the size and industry of the company, the candidate's experience and education, and the specific responsibilities of the role.

Lenovo Group Ltd. is a company engaged in the developing, manufacturing and marketing technology products and services. The company products include laptops, tablets, desktops and all-in-ones, workstations, smartphones, servers, accessories and software. It operates its business through four geographical segments: China, Asia Pacific, Europe-Middle East-Africa and Americas.