Segment Marketing Manager - Public Sector
"Are you a dynamic and strategic marketing professional looking for an exciting opportunity to drive growth in the public sector? Join us at Lenovo as our Segment Marketing Manager, where you will play a crucial role in developing and executing marketing initiatives for our public sector customers. With your strong knowledge of the industry and proven track record of success, you will lead a team to create impactful campaigns and drive revenue for our organization. If you are passionate about technology and have a deep understanding of the public sector market, we want to hear from you!"
- Develop and execute marketing strategies and initiatives for the public sector segment in alignment with overall business objectives.
- Lead a team to create impactful marketing campaigns that effectively target and engage public sector customers.
- Conduct market research and analysis to identify key trends, opportunities, and challenges within the public sector market.
- Develop a deep understanding of the public sector market, including customer needs, pain points, and buying behaviors.
- Collaborate with cross-functional teams, including sales, product, and channel teams, to ensure alignment and maximize impact of marketing initiatives.
- Create and manage marketing budgets, track ROI, and provide regular reporting on campaign performance and overall segment growth.
- Stay up-to-date on industry trends, market developments, and competitive landscape to inform marketing strategies and tactics.
- Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
- Manage and oversee the production of marketing collateral, including digital content, print materials, and event materials.
- Continuously evaluate and improve marketing processes and procedures to optimize efficiency and effectiveness.
- Serve as a brand ambassador for Lenovo, representing the company at industry events, conferences, and tradeshows.
- Mentor and coach team members, providing guidance and support to help them achieve their individual and team goals.
- Collaborate with global marketing teams to leverage best practices and align on global marketing initiatives.
- Maintain a high level of professionalism and represent Lenovo's values and standards at all times.
- Monitor and report on industry and regulatory changes that may impact the public sector market and adjust marketing strategies accordingly.
Experience In Public Sector Marketing: The Ideal Candidate Should Have A Minimum Of 5 Years Of Experience In Marketing For The Public Sector Industry. This Includes Understanding The Unique Needs And Challenges Of This Sector And Developing Effective Marketing Strategies To Reach And Engage With The Target Audience.
Strong Knowledge Of Technology: As A Segment Marketing Manager At Lenovo, The Candidate Should Have A Deep Understanding Of Technology And How It Can Be Leveraged To Meet The Needs Of The Public Sector. This Includes Knowledge Of Relevant Hardware, Software, And Services, As Well As Emerging Trends And Innovations In The Industry.
Excellent Communication Skills: The Candidate Should Possess Excellent Written And Verbal Communication Skills To Effectively Convey Lenovo's Value Proposition To The Public Sector Audience. This Includes The Ability To Develop Compelling Messaging And Content For Various Marketing Channels Such As Website, Social Media, And Events.
Strategic Thinking And Planning: A Successful Segment Marketing Manager Should Be Able To Think Strategically And Develop Long-Term Marketing Plans That Align With The Overall Business Objectives Of Lenovo. This Includes Conducting Market Research, Identifying Target Segments, And Developing Marketing Campaigns That Drive Business Growth.
Team Management And Collaboration: The Candidate Should Have Experience In Managing A Team And Collaborating With Cross-Functional Teams To Execute Marketing Initiatives. This Includes Working Closely With Sales, Product, And Channel Teams To Ensure Alignment And Drive Successful Outcomes For The Public Sector Segment.
Strategic Planning
Lead Generation
Campaign Management
Event Planning
Content development
Customer segmentation
Market analysis
Product positioning
Competitive intelligence
Stakeholder engagement
Budget
brand positioning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Problem Solving
Time management
Attention to detail
Creative Thinking
Teamwork
Adaptability
According to JobzMall, the average salary range for a Segment Marketing Manager - Public Sector in Morrisville, NC, USA is $90,000 - $120,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual. Other factors such as bonuses, benefits, and commission may also impact the overall salary.
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Lenovo Group Ltd. is a company engaged in the developing, manufacturing and marketing technology products and services. The company products include laptops, tablets, desktops and all-in-ones, workstations, smartphones, servers, accessories and software. It operates its business through four geographical segments: China, Asia Pacific, Europe-Middle East-Africa and Americas.
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