
Digital Marketing Manager
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies.
Proven working experience in digital marketing
Experience in optimizing landing pages and user funnels
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Demonstrable experience leading and managing SEO/SEM, marketing database and display advertising campaigns
Javascript
HTML
CSS
Google Analytics
Time Management
Analytical skills
Omniture
WebTrends
A/B multivariate testing
Email Marketing
Data-driven thinking
Multitasking
Process Improvement
Verbal communication
Detail Oriented
written communication
According to JobzMall, the average salary range for a Digital Marketing Manager in San Francisco, CA, USA is $89,500 to $130,000 per year. This range is based on salaries submitted by JobzMall users. The salary range can vary depending on the experience and qualifications of the individual, as well as the size of the company.
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