Growth Marketing Manager - Paid Search
Welcome to Lyft, a dynamic and innovative company revolutionizing the transportation industry. We are seeking a highly motivated and results-driven Growth Marketing Manager - Paid Search to join our growing team. As the Growth Marketing Manager, you will play a crucial role in driving the growth of our business through effective paid search strategies. This is an exciting opportunity for a skilled marketer to make a significant impact on our company's success. If you are a creative thinker, data-driven, and have a passion for driving growth, then we want to hear from you. Join us and be a part of the future of transportation.
- Develop and implement paid search strategies to drive growth and increase brand awareness for Lyft
- Analyze data and performance metrics to optimize paid search campaigns and drive maximum ROI
- Conduct market research and stay updated on industry trends to identify new opportunities for paid search advertising
- Collaborate with cross-functional teams, including design and product teams, to create compelling ad copy and landing pages
- Monitor and track budgets, expenses, and performance metrics to ensure the effectiveness of paid search campaigns
- Stay updated on best practices and changes in search engine algorithms to ensure campaigns remain compliant and optimized
- Utilize A/B testing to continuously improve and optimize ad performance
- Develop and maintain relationships with key partners and advertising platforms
- Provide regular reports and updates on the performance and impact of paid search campaigns to upper management
- Stay current with industry news and developments to identify potential opportunities for growth and innovation within the paid search space.
In-Depth Knowledge Of Paid Search Marketing Platforms, Including Google Ads, Bing Ads, And Facebook Ads.
Proven Experience In Developing And Executing Successful Paid Search Campaigns, With A Track Record Of Driving Significant Growth In Conversions And Revenue.
Strong Analytical Skills With The Ability To Interpret Data And Make Data-Driven Decisions To Optimize Campaigns.
Experience In A/B Testing And Conversion Rate Optimization Strategies To Continually Improve Campaign Performance.
Excellent Communication And Project Management Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Data Analysis
Keyword Research
Budget management
A/B testing
Digital advertising
Campaign optimization
Ad copywriting
Conversion tracking
Remarketing
Ppc Management
Sem Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Problem Solving
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
According to JobzMall, the average salary range for a Growth Marketing Manager - Paid Search in San Francisco, CA, USA is $90,000 - $130,000 per year. However, this can vary depending on factors such as experience, company size, and industry. Some companies may offer higher salaries for this role, while others may offer lower salaries. It is important to research the specific company and industry to get a more accurate salary range. Additionally, factors such as bonuses, benefits, and location can also impact the overall compensation for this role.
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Lyft, Inc. is a transportation network company based in San Francisco, California and operating in 640 cities in the United States and 9 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.
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