Growth Marketing Manager - Paid Search

Are you a highly analytical and results-driven individual with a passion for driving growth through paid search? Do you thrive in a fast-paced and dynamic environment? Join Lyft as our Growth Marketing Manager for Paid Search and be a part of our mission to transform transportation! As a key member of our marketing team, you will be responsible for developing and executing paid search strategies that drive user acquisition and retention. This role requires a strong understanding of data and the ability to translate insights into actionable campaigns. If you have a keen eye for detail, a strategic mindset, and a proven track record of delivering successful paid search campaigns, we want to hear from you!

1. Develop and execute paid search strategies to drive user acquisition and retention for Lyft.
2. Collaborate with cross-functional teams, including data analysts, product managers, and designers, to create effective paid search campaigns.
3. Conduct thorough keyword research and analysis to identify opportunities for growth and optimization.
4. Monitor and analyze campaign performance, providing regular updates and recommendations for improvement.
5. Utilize data and insights to make strategic decisions on budget allocation and bidding strategies.
6. Stay up-to-date on industry trends and best practices in paid search to continuously improve campaign performance.
7. Create and manage budgets for paid search campaigns, ensuring efficient and effective use of resources.
8. Test and optimize ad copy, landing pages, and targeting to improve click-through rates and conversion rates.
9. Report on key metrics and provide insights to stakeholders, including senior leadership and cross-functional teams.
10. Work closely with external partners, such as search engines and agencies, to ensure alignment and maximize performance.
11. Collaborate with the marketing team to integrate paid search campaigns into larger marketing initiatives.
12. Stay informed on competitive landscape and adjust strategies as needed to maintain a competitive edge.
13. Manage and mentor a team of paid search specialists, providing guidance, training, and development opportunities.
14. Ensure compliance with all advertising regulations and policies.
15. Continuously strive for innovation and improvement in paid search strategies and tactics.

According to JobzMall, the average salary range for a Growth Marketing Manager - Paid Search in New York, NY, USA is $70,000-$130,000 per year. However, this can vary depending on factors such as the company size, industry, and level of experience. Some larger companies may offer higher salaries, while smaller companies may offer lower salaries but may offer additional benefits or perks. Additionally, location can also play a role in determining salary, as the cost of living in New York City is higher compared to other cities.

Lyft, Inc. is a transportation network company based in San Francisco, California and operating in 640 cities in the United States and 9 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.