Digital Media Planner Specialist

Are you passionate about the ever-evolving world of digital media and advertising? Do you have a keen eye for detail and a strategic mindset? If so, Macy's is looking for you to join our team as a Digital Media Planner Specialist. In this role, you will be responsible for developing and executing digital media plans to drive brand awareness and sales for one of the nation's leading retailers. We are seeking a highly motivated individual who can thrive in a fast-paced environment and collaborate with cross-functional teams to deliver exceptional results. If you have a strong understanding of the digital landscape and a proven track record of successful media planning, we want to hear from you!

1. Develop and execute digital media plans to drive brand awareness and sales for Macy's.
2. Collaborate with cross-functional teams to understand business objectives and develop effective media strategies.
3. Stay up-to-date with industry trends and new digital media opportunities to continuously improve media plans.
4. Conduct research and analysis to identify target audiences and determine the most effective media channels to reach them.
5. Monitor and optimize media campaigns to ensure they are meeting performance goals and staying within budget.
6. Utilize data and analytics to measure the effectiveness of campaigns and make data-driven recommendations for future plans.
7. Negotiate and manage relationships with media vendors to secure the best rates and placements for Macy's.
8. Develop creative and innovative ideas for digital media campaigns to differentiate Macy's from competitors.
9. Collaborate with creative teams to ensure all digital media aligns with brand guidelines and messaging.
10. Communicate regularly with stakeholders to provide updates on campaign performance and make recommendations for optimizations.
11. Stay informed on industry regulations and guidelines for digital media advertising to ensure compliance.
12. Train and mentor junior team members to develop their skills and knowledge in digital media planning.

According to JobzMall, the average salary range for a Digital Media Planner Specialist in New York, NY, USA is $50,000-$80,000 per year. This may vary depending on the specific company, experience, and skills of the individual.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.