Director, Affiliate Marketing
Welcome to Macy's, a dynamic and iconic brand that has been a staple in the retail industry for over 160 years. As our Director of Affiliate Marketing, you will have the opportunity to lead a team and shape the future of our successful affiliate marketing program. We are seeking a driven and experienced individual with a strong understanding of digital marketing and a proven track record of driving revenue and growth through affiliate partnerships. If you are a strategic thinker with a passion for driving results and a strong understanding of the ever-evolving digital landscape, we want to hear from you. Join us and be a part of our innovative and forward-thinking team at Macy's.
- Develop and implement strategic plans for the affiliate marketing program to drive revenue and growth for Macy's.
- Lead and manage a team of affiliate marketing professionals, providing guidance, support, and mentorship.
- Cultivate and maintain relationships with current and potential affiliate partners, negotiating and securing new partnerships to expand the program.
- Monitor and analyze affiliate performance and make data-driven decisions to optimize campaigns and drive results.
- Collaborate with cross-functional teams such as marketing, e-commerce, and product to ensure alignment and maximize the impact of the affiliate program.
- Stay up-to-date with industry trends and changes in the digital landscape, identifying new opportunities for growth and innovation within the affiliate marketing space.
- Develop and manage the affiliate marketing budget, ensuring efficient use of resources and driving a positive return on investment.
- Develop and present regular reports and updates on the performance of the affiliate program to senior management.
- Ensure compliance with all affiliate program guidelines and standards to maintain the integrity of the Macy's brand.
- Continuously seek out ways to improve and optimize the affiliate program, proactively identifying and addressing any challenges or issues that may arise.
Extensive Experience In Affiliate Marketing: The Ideal Candidate For The Director, Affiliate Marketing Position At Macy's Should Have A Deep Understanding And Proven Track Record In The Field Of Affiliate Marketing. This Includes Experience In Developing And Executing Successful Affiliate Marketing Strategies, Managing Affiliate Partnerships, And Tracking And Analyzing Affiliate Performance Metrics.
Strong Leadership And Team Management Skills: As A Director, Affiliate Marketing At Macy's, The Candidate Should Possess Strong Leadership And Team Management Skills. This Includes The Ability To Lead And Motivate A Team Of Affiliate Marketing Professionals, Delegate Tasks Effectively, And Foster A Collaborative And Productive Work Environment.
Excellent Communication And Negotiation Skills: Building Successful Affiliate Partnerships Requires Excellent Communication And Negotiation Skills. The Ideal Candidate Should Be Able To Effectively Communicate With Affiliates, Negotiate Terms And Commissions, And Maintain Positive Relationships With Partners.
In-Depth Knowledge Of E-Commerce And Retail Industry: To Succeed In The Role Of Director, Affiliate Marketing At Macy's, The Candidate Should Have A Thorough Understanding Of The E-Commerce And Retail Industries. This Includes Staying Up-To-Date With Industry Trends, Competitive Landscape, And Consumer Behavior, And Using This Knowledge To Develop Effective Affiliate Marketing Strategies.
Analytical And Data-Driven Mindset: The Director, Affiliate Marketing At Macy's Will Be Responsible For Tracking And Analyzing Affiliate Performance Metrics. Therefore, The Candidate Should Have A Strong Analytical And Data-Driven Mindset, With The Ability To Use Data To Identify Opportunities For Growth And Make Data-Backed Decisions. Proficiency In Web Analytics Tools And Reporting Software Is Also Essential.
Strategic Planning
Data Analysis
Market Research
Team Management
Negotiation skills
Budget management
Digital Marketing
Brand management
Campaign optimization
Performance analysis
Project
Partnership Development
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Affiliate Marketing in New York, NY, USA is $90,000-$150,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual. Directors of Affiliate Marketing may also receive bonuses and other forms of compensation in addition to their base salary.
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Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.
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