
Director, External Communications
Welcome to Macy's, where we believe in the power of connection and the importance of communication. We are seeking a dynamic and experienced Director of External Communications to join our team and lead our efforts in building and maintaining strong relationships with external stakeholders. As our Director, you will play a critical role in shaping our brand narrative, driving strategic messaging, and elevating our reputation in the public eye. Our ideal candidate is a natural leader with a strong background in public relations, corporate communications, and media relations. Join us in our mission to bring joy and fashion to the world through effective external communications.
- Develop and implement strategic external communication plans to promote and elevate the Macy's brand and reputation
- Establish and maintain relationships with key external stakeholders, including media outlets, industry influencers, and community leaders
- Serve as the primary spokesperson for the company, effectively communicating Macy's key messages and initiatives to the public
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging across all external communication channels
- Oversee and manage all media relations activities, including press releases, media pitches, and interviews
- Monitor and analyze media coverage and industry trends to identify potential opportunities and challenges for the company
- Create and maintain crisis communication plans to effectively manage and mitigate potential issues
- Develop and manage a budget for external communication activities
- Lead and mentor a team of external communication professionals, fostering a culture of collaboration and continuous learning
- Stay updated on emerging trends and best practices in external communication and incorporate them into the company's strategies and tactics.
Bachelor's Or Master's Degree In Communications, Public Relations, Or A Related Field.
Minimum Of 8-10 Years Of Experience In External Communications, Preferably In A Retail Or Consumer-Facing Industry.
Strong Understanding Of Media Relations And Experience Working With Top-Tier Media Outlets.
Proven Track Record Of Developing And Executing Successful External Communications Strategies.
Excellent Written And Verbal Communication Skills, With The Ability To Effectively Communicate With Stakeholders At All Levels Of The Organization.
Strategic Planning
Social Media
Event Management
Crisis Management
Content Creation
Public speaking
Media Relations
storytelling
Stakeholder engagement
Reputation management
Brand Messaging
Communication
Conflict Resolution
Decision Making
Emotional Intelligence
Leadership
Problem Solving
Time management
creativity
Teamwork
Adaptability
According to JobzMall, the average salary range for a Director, External Communications in New York, NY, USA is $122,000 - $189,000 per year. This salary range can vary depending on factors such as the size and industry of the company, the director's level of experience and education, and the current market demand for external communications professionals. Additionally, bonuses and other forms of compensation may also impact the salary range for this position.
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Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.

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