Digital Marketing Manager

Welcome to the world of Mars Incorporated, a company committed to creating a better tomorrow through the power of innovation and sustainability. We are currently seeking a highly skilled and motivated Digital Marketing Manager to join our dynamic team. As a Digital Marketing Manager at Mars, you will play a crucial role in developing and executing digital strategies to drive brand awareness, engagement, and sales for our diverse portfolio of products. We are looking for a creative and analytical individual with a passion for all things digital and a keen understanding of the ever-evolving digital landscape. If you are a results-driven and collaborative team player with a strong track record in digital marketing, we invite you to apply for this exciting opportunity at Mars Incorporated.

1. Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and sales for Mars products.
2. Monitor and analyze digital marketing performance metrics to identify areas for improvement and make data-driven recommendations.
3. Stay up-to-date with the latest trends and best practices in digital marketing and identify opportunities for innovation and growth.
4. Collaborate with cross-functional teams including brand managers, creative teams, and external agencies to ensure consistent messaging and brand voice across all digital platforms.
5. Manage and optimize digital advertising campaigns across various channels, including social media, search engines, and display networks.
6. Create and manage content for Mars' digital platforms, including website, social media, email marketing, and other digital channels.
7. Conduct market research and competitor analysis to identify digital marketing opportunities and develop strategies to stay ahead of the competition.
8. Work closely with sales teams to align digital marketing efforts with business objectives and support sales initiatives.
9. Monitor and manage budgets for digital marketing campaigns and ensure efficient use of resources.
10. Collaborate with global digital marketing teams to share best practices and ensure consistency in digital marketing efforts across markets.
11. Stay informed about industry regulations and compliance guidelines related to digital marketing and ensure all digital campaigns are in compliance.
12. Mentor and support junior digital marketing team members and provide guidance and training when needed.

According to JobzMall, the average salary range for a Digital Marketing Manager in Franklin, TN, USA is $63,000 to $93,000 per year. This range can vary depending on factors such as experience, education, and industry. Some companies may also offer additional benefits and bonuses.

Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.