VP Marketing, North America Food & Nutrition
Welcome to Mars Incorporated, a global leader in the food and nutrition industry! We are currently seeking a highly skilled and driven individual to join our team as the VP Marketing, North America Food & Nutrition. As a member of our executive team, you will play a crucial role in driving the growth and success of our business in the North American market. We are looking for a strategic and innovative marketing leader with a passion for food and nutrition, who can effectively lead and inspire a team to achieve our goals. If you have a strong track record of driving brand awareness, developing creative marketing campaigns, and delivering results, we encourage you to apply for this exciting opportunity.
- Develop and implement strategic marketing plans and initiatives to drive growth and increase market share in the North American food and nutrition industry.
- Lead and manage a team of marketing professionals to execute marketing strategies, including setting goals, providing guidance, and evaluating performance.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts with overall business objectives.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for growth.
- Develop and maintain strong relationships with key stakeholders, including customers, suppliers, and industry partners.
- Stay up-to-date with industry developments and trends, and use this knowledge to inform marketing strategies and tactics.
- Manage and allocate marketing budgets effectively to achieve maximum ROI.
- Oversee the production of marketing materials, including advertising campaigns, product packaging, and digital content.
- Monitor and evaluate the success of marketing campaigns, making adjustments as needed to achieve targets.
- Provide regular reports and updates to the executive team on marketing activities, performance, and results.
- Represent the company at industry events, conferences, and trade shows to promote our brand and products.
- Foster a culture of innovation and creativity within the marketing team, encouraging new ideas and approaches.
- Ensure compliance with all relevant laws and regulations in marketing activities.
- Continuously assess and improve marketing processes and strategies to drive efficiency and effectiveness.
- Serve as a brand ambassador and uphold the company's values and mission in all marketing efforts.
Extensive Experience In Marketing Strategy Development And Implementation: The Ideal Candidate Should Have A Proven Track Record In Developing And Executing Successful Marketing Strategies In The Food And Nutrition Industry. They Should Possess A Deep Understanding Of Market Trends, Consumer Behavior, And Competitive Landscape.
Strong Leadership And People Management Skills: As A Vp Marketing, This Role Will Involve Managing A Team And Working Closely With Cross-Functional Teams. The Candidate Should Have Experience In Leading And Developing High-Performing Teams, As Well As Effectively Collaborating With Stakeholders At All Levels.
In-Depth Knowledge Of North American Food And Nutrition Industry: The Candidate Should Have A Thorough Understanding Of The North American Food And Nutrition Market, Including Key Players, Consumer Preferences, And Regulatory Landscape. This Knowledge Will Be Crucial In Developing And Executing Effective Marketing Strategies.
Financial Acumen And Budget Management Skills: As A Vp Marketing, The Candidate Will Be Responsible For Managing Budgets And Driving Profitability. They Should Have Strong Financial Acumen And Be Able To Make Data-Driven Decisions To Optimize Marketing Investments And Drive Business Growth.
Excellent Communication And Interpersonal Skills: The Candidate Should Possess Excellent Communication Skills, Both Verbal And Written, To Effectively Communicate With Internal And External Stakeholders. They Should Also Have Strong Interpersonal Skills To Build And Maintain Relationships With Key Partners And Drive Collaboration.
Advertising
Product Development
Strategic Planning
Data Analysis
Market Research
Budget management
Digital Marketing
Public Relations
Brand management
Team Leadership
consumer insights
Trade Marketing
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a VP Marketing, North America Food & Nutrition in Chicago, IL, USA is between $150,000 and $250,000 per year. However, this can vary depending on factors such as experience, company size, and industry. Some VP Marketing positions in this field may pay higher salaries, while others may pay lower salaries. It is important to research the specific company and job requirements to get a more accurate understanding of the salary range for a specific position.
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Mars Incorporated is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars operates in five business segments around the world: Mars Wrigley Confectionary (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania), and Symbioscience (Germantown, Maryland), the company's life sciences division.
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