Mastercard

Global Open Banking & API, B2B Marketing Manager

Mastercard
New York, NY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Mastercard, a global technology company that is committed to empowering individuals, businesses, and economies to thrive in today's digital world. We are seeking an experienced B2B Marketing Manager to join our Global Open Banking & API team. In this role, you will play a critical part in driving the growth of our open banking solutions and API platform, enabling our clients to create innovative, secure, and seamless digital experiences for their customers. If you are a strategic thinker, results-driven, and have a passion for open banking and APIs, we want to hear from you. Join us and be a part of shaping the future of payments and commerce.

  1. Develop and implement strategic marketing plans for Mastercard's open banking solutions and API platform.
  2. Collaborate closely with the Global Open Banking & API team to understand business goals and identify key target markets.
  3. Conduct market research and analysis to identify trends and opportunities in the open banking and API space.
  4. Create compelling messaging and value propositions to effectively promote Mastercard's open banking solutions and API platform.
  5. Develop and manage marketing campaigns to drive awareness, generate leads, and support sales efforts.
  6. Work closely with cross-functional teams, including product, sales, and communications, to align marketing efforts and maximize impact.
  7. Monitor and report on marketing campaign performance, making recommendations for adjustments and improvements.
  8. Stay informed on industry developments, competitor activities, and emerging trends in open banking and APIs.
  9. Identify and attend relevant conferences, events, and speaking engagements to promote Mastercard's open banking solutions and API platform.
  10. Collaborate with external partners and agencies to develop and execute joint marketing initiatives.
  11. Manage marketing budget and resources efficiently to achieve desired results.
  12. Act as a brand ambassador for Mastercard, consistently promoting our values and mission.
  13. Stay up-to-date on Mastercard's products and services to effectively communicate their benefits to clients and prospects.
  14. Continuously evaluate and improve marketing strategies and tactics to drive business growth.
  15. Foster strong relationships with key stakeholders, both internally and externally, to support the success of Mastercard's open banking and API initiatives.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications

  • Experience In B2B Marketing: The Ideal Candidate Should Have A Strong Background In B2B Marketing, With A Proven Track Record Of Developing And Executing Successful Marketing Strategies For Global Markets.

  • Knowledge Of Open Banking And Apis: A Deep Understanding Of The Open Banking Landscape, Including Regulatory Frameworks And Industry Trends, Is Essential For This Role. The Candidate Should Also Have Experience Working With Apis And Be Familiar With Api Integration Processes.

  • Global Mindset: Mastercard Is A Global Company, And The B2B Marketing Manager Should Have A Global Mindset And Be Able To Develop Strategies That Resonate With Diverse Markets And Cultures.

  • Strong Analytical Skills: The Candidate Should Be Able To Analyze Market Data And Customer Insights To Identify Opportunities And Drive Business Growth. Experience With Data-Driven Marketing And Using Analytics Tools Is A Must.

  • Communication And Leadership Skills: The B2B Marketing Manager Will Be Responsible For Leading A Team And Collaborating With Cross-Functional Teams Across The Organization. Strong Communication And Leadership Skills Are Essential For Building Relationships And Driving Successful Marketing Initiatives.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Market Research

  • Lead Generation

  • Campaign Management

  • Content Creation

  • Digital Marketing

  • Relationship Building

  • Brand management

  • Stakeholder management

  • Cross-Functional Collaboration

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Organization

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Global Open Banking & API, B2B Marketing Manager in New York, NY, USA is $110,000 - $130,000 per year. However, this can vary depending on factors such as the company, experience level, and specific job responsibilities. Some individuals in this role may earn more or less than this range. It is important to research the specific job and company to get a more accurate salary estimate.

Additional Information
Mastercard is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 15th, 2024
Apply BeforeMay 22nd, 2025
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About Mastercard

Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.

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