
Personalization Consultant Manager - Dynamic Yield
Are you a dynamic and innovative individual with a passion for personalization and customer experience? Are you ready to take on a leadership role in a fast-paced and cutting-edge environment? Mastercard is seeking a Personalization Consultant Manager to join our team and drive the strategic direction of our personalization efforts through the use of Dynamic Yield technology. In this role, you will collaborate with cross-functional teams and use your expertise to create personalized experiences that delight our customers and drive business growth. If you have a strong background in marketing, data analysis, and technology, along with exceptional leadership skills, then we want to hear from you! Join us at Mastercard and be a part of shaping the future of personalized experiences.
- Develop and implement strategic plans for personalization efforts using Dynamic Yield technology.
- Collaborate with cross-functional teams, including marketing, data analysis, and technology, to create personalized experiences.
- Lead and mentor a team of personalization consultants to drive business growth and deliver exceptional customer experiences.
- Stay up-to-date with industry trends and best practices for personalization and make recommendations for continuous improvement.
- Utilize data and insights to identify opportunities for personalization and make data-driven decisions.
- Work closely with clients to understand their goals and needs, and provide personalized solutions to meet their objectives.
- Manage and prioritize multiple projects and deadlines in a fast-paced and dynamic environment.
- Conduct regular performance evaluations and provide feedback and coaching to team members.
- Collaborate with internal stakeholders to develop and maintain a roadmap for personalization initiatives.
- Represent Mastercard at industry events and conferences to showcase our expertise in personalized experiences.
- Continuously monitor and analyze personalization metrics to measure the effectiveness of initiatives and make recommendations for optimization.
- Develop and maintain relationships with external partners and vendors to support personalization efforts.
- Communicate and present updates and results to senior leadership and stakeholders.
- Uphold Mastercard's standards and values, and ensure compliance with all relevant policies and regulations.
Extensive Experience In Personalization: The Ideal Candidate Should Possess A Deep Understanding Of Personalization Strategies And Techniques, With At Least 5 Years Of Experience In Implementing Personalization Initiatives For Large Organizations.
Proficiency In Dynamic Yield Platform: The Candidate Should Have A Strong Working Knowledge Of The Dynamic Yield Platform, Including Its Features, Capabilities, And Best Practices. Previous Experience As A Dynamic Yield Consultant Or Manager Is Highly Preferred.
Team Management Skills: As A Manager, The Candidate Should Have Excellent Leadership And Team Management Skills. They Should Be Able To Effectively Manage A Team Of Personalization Consultants And Guide Them Towards Achieving Business Objectives.
Analytical And Strategic Thinking: The Candidate Should Have A Strong Analytical Mindset And Be Able To Think Strategically. They Should Be Able To Analyze Data, Identify Patterns, And Develop Actionable Insights To Drive Personalization Strategies.
Strong Communication And Client Management Skills: The Candidate Should Have Excellent Communication Skills To Effectively Interact With Clients And Stakeholders. They Should Be Able To Understand Client Requirements, Provide Recommendations, And Manage Client Expectations Throughout The Project Lifecycle.
Project Management
Data Analysis
Campaign Management
A/B testing
Team Leadership
Customer segmentation
Client communication
Behavioral Targeting
User Experience (UX)
Cross-Channel Optimization
Personalization Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Personalization Consultant Manager - Dynamic Yield in New York, NY, USA is $130,000 - $150,000 per year. This can vary depending on factors such as the specific company, job responsibilities, and level of experience.
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Mastercard is a leader in global payments and a technology company that connects billions of consumers, thousand of financial institutions, and millions of merchants, as well as governments and businesses around the world.

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