Consumer Insights Specialist
McDonald's Corporation is seeking an experienced Consumer Insights Specialist to join its team. The ideal candidate should be passionate about understanding consumer behavior and have a keen eye for interpreting data. The Consumer Insights Specialist will play a key role in helping to shape the future of the McDonald’s customer experience.The successful candidate must hold a Bachelor’s degree in Marketing or a related field, and have at least five years of experience in market research and consumer insights. Candidates should have a deep understanding of research methodologies, survey design, and data analysis. The successful candidate must also have excellent interpersonal and communication skills and be comfortable working in a fast-paced environment.We are looking for an individual who is eager to make an impact and help McDonald’s continue to be an industry leader in understanding our customers. If you have the necessary qualifications and are ready for an exciting challenge, we want to hear from you!
Responsibilities of the Consumer Insights Specialist:
-Analyze customer behavior through market research and survey data
-Develop research methodologies and survey design to better understand consumer needs
-Evaluate customer feedback and use data to make informed decisions
-Develop and implement consumer insights strategies and plans to help shape the customer experience
-Develop reports and presentations on consumer trends and insights
-Collaborate with cross-functional teams to ensure customer needs and feedback are addressed
-Collaborate with external vendors and consultants on research projects
-Stay current on industry trends and best practices related to consumer insights
Excellent Communication Skills
Strong Analytical Skills
Proficiency In Microsoft Office
Ability To Work In A Team Environment
Knowledge Of Statistical Analysis
Ability To Interpret Market Trends
Understanding Of Consumer Behavior
Ability To Apply Customer Insights To Marketing Strategy
Research
Project Management
Data Analysis
Communication
Market Research
Report Writing
Relationship Building
Trend Analysis
Analytics
Business acumen
Market analysis
Creative Thinking
Strategic Thinking
Problem-Solving
Insight Generation
Communication
Leadership
Time management
Interpersonal Skills
creativity
Organization
self-motivation
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Consumer Insights Specialist in Toronto, ON, Canada is $58,000-$90,000 per year. This range is based on the salaries of people currently employed in this position in the Toronto area.
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McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
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