Sr. Analyst - Marketing Measurement and Optimization

Welcome to McDonald's Corporation! We are currently seeking a highly skilled and motivated Sr. Analyst - Marketing Measurement and Optimization to join our dynamic and innovative marketing team. As a global leader in the fast food industry, we are constantly striving to improve our marketing strategies and drive business growth. In this role, you will play a crucial part in analyzing and optimizing the effectiveness of our marketing efforts. We are looking for a self-starter with a strong analytical mindset and a passion for delivering data-driven insights. If you are a detail-oriented individual with a deep understanding of marketing metrics and a proven track record of driving ROI, we would love to hear from you!

1. Conduct data analysis: Utilize various data sources and analytical tools to measure the effectiveness of our marketing campaigns and initiatives.
2. Optimize marketing strategies: Use data insights to identify areas of improvement and make recommendations to optimize marketing strategies and drive business growth.
3. Develop measurement frameworks: Design and implement measurement frameworks to track key performance indicators (KPIs) and assess the impact of marketing efforts on business objectives.
4. Report and present findings: Prepare reports and presentations to communicate findings and recommendations to senior management and other stakeholders.
5. Collaborate with cross-functional teams: Work closely with other teams such as marketing, finance, and data analytics to gather data and insights, and align on strategies and goals.
6. Stay updated on industry trends: Keep up-to-date with the latest marketing trends, tools, and technologies to continuously improve our measurement and optimization processes.
7. Ensure accuracy and integrity of data: Implement quality control processes to ensure accuracy and integrity of data used for analysis.
8. Identify opportunities for automation: Continuously seek opportunities to automate and streamline data processes to improve efficiency and accuracy.
9. Proactively identify areas for improvement: Utilize a proactive approach to identify areas for improvement in marketing measurement and optimization processes and make recommendations for enhancements.
10. Adhere to company policies and procedures: Follow company policies and procedures related to data privacy, security, and ethical standards while conducting analysis and handling data.

According to JobzMall, the average salary range for a Sr. Analyst - Marketing Measurement and Optimization in Chicago, IL, USA is $80,000-$120,000 per year. This may vary depending on factors such as years of experience, specific industry, and company size.

McDonald's is the world's leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.