
Brand Marketing & Insights Specialist
In this role, you will partner cross-functionally and help pull in the right individuals from different disciplines to ensure all integrated campaigns are being thought through and executed holistically – optimizing paid and organic channels and touch points with our target audiences. You will operationalize brand positioning and communicating campaign architecture with cross-firm teams. You will be the point of contact for brand health tracking vendor, ensuring reporting is happening on time, and providing them with the necessary assets and details. You will collaborate with key stakeholders to determine objectives for marketing programs/campaigns and manage workflow accordingly between stakeholders, internal creatives, and external agencies. Supporting the Head of Brand Campaigns, you will develop presentations that are inspiring and insightful, using data to strengthen POV and provide strategic clarity.
5+ years of experience in a brand marketing or campaign management role either in-house or at an agency
A keen interest in brand, strategy, analytics and media trends is required
B2B experience preferred
Ability to think analytically and creatively and bring solutions to multiple challenges
Must have experience in marketing/market research and/or brand analytics/measurement
Relationship Management
Time Management Skills
Exceptional project management skills
Brand analytics/measurement
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
Driven for excellence
According to JobzMall, the average salary range for a Brand Marketing & Insights Specialist in 2021 McKinney Ave, Dallas, TX 75201, USA is between $51,000 and $95,000. This range can vary depending on the candidate's experience, skills, and education. Salaries for this position can also vary widely depending on the employer, with some offering salaries higher than the stated range.
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McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.

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