Communications Specialist, Paid Media

Are you a creative and analytical individual with a passion for advertising and communication? Do you thrive in a fast-paced, dynamic environment where your ideas can make a significant impact? McKinsey & Company is seeking a talented Communications Specialist, Paid Media to join our team. As a global management consulting firm, we are dedicated to helping our clients create lasting and meaningful change. In this role, you will have the opportunity to work with some of the world's leading organizations, utilizing your expertise in paid media to drive our communication efforts. If you are a strategic thinker with a strong understanding of paid media, we want to hear from you. Join us in shaping the future of communications at McKinsey & Company.

1. Develop and implement paid media strategies to support the overall communication goals of the firm.
2. Collaborate with cross-functional teams to ensure alignment and integration of paid media efforts with other communication initiatives.
3. Conduct research and analysis to identify target audiences and determine the most effective paid media channels and tactics to reach them.
4. Manage and optimize paid media campaigns, including budget allocation, bidding strategies, and ad copy creation.
5. Stay up-to-date on industry trends and best practices in paid media to continuously improve and innovate our approach.
6. Monitor and report on key performance metrics for paid media campaigns, providing insights and recommendations for improvement.
7. Act as a subject matter expert on paid media within the firm, providing guidance and support to internal stakeholders.
8. Collaborate with external partners and vendors to execute paid media campaigns and ensure high-quality deliverables.
9. Develop and maintain relationships with media outlets and platforms to negotiate favorable rates and opportunities for the firm.
10. Contribute to the development of overall communication strategy and messaging, ensuring alignment with paid media efforts.
11. Manage project timelines and deliverables to ensure timely and successful execution of paid media campaigns.
12. Act as a brand ambassador for McKinsey & Company, ensuring all paid media efforts align with the firm's values and messaging.
13. Continuously track and analyze industry and competitor paid media efforts to identify new opportunities and areas for improvement.
14. Train and mentor junior team members to develop their skills and expertise in paid media.
15. Represent the firm at industry events and conferences, showcasing our paid media capabilities and thought leadership.

According to JobzMall, the average salary range for a Communications Specialist, Paid Media in New York, NY, USA is $64,000 - $89,000 per year. However, this can vary depending on factors such as experience, education, industry, and company size. Some highly experienced and specialized professionals in this role may earn upwards of $100,000 per year.

McKinsey & Company is an American worldwide management consulting firm. McKinsey publishes the McKinsey Quarterly since 1964, funds the McKinsey Global Institute research organization, publishes reports on management topics, and has authored influential books on management.