
Associate Director, Global Vaccines Marketing - New Products
Are you passionate about improving global public health through innovative vaccines? Do you have a track record of driving successful product launches and building brand awareness in the pharmaceutical industry? If so, we have an exciting opportunity for you to join our team at Merck & Co. as our Associate Director of Global Vaccines Marketing for New Products. As a key leader in our global vaccines division, you will play a critical role in driving the growth and success of our new vaccine products, making a significant impact on the lives of people around the world. We are looking for a driven, strategic and collaborative individual with a strong marketing background and a deep understanding of the pharmaceutical market. If you are ready to take on this challenge and make a difference, we encourage you to apply for this role.
Responsibilities:
- Develop and implement global marketing strategies for new vaccine products, in alignment with the overall business objectives of the company.
- Lead cross-functional teams to ensure successful launch of new vaccine products, including coordinating with R&D, regulatory, medical affairs, and supply chain teams.
- Conduct market research and analysis to identify global trends, competitive landscape, and customer needs to inform product positioning and messaging.
- Develop and manage the marketing budget for new vaccine products, ensuring effective and efficient use of resources.
- Create and execute global marketing campaigns and programs to build brand awareness and drive product demand.
- Collaborate with regional marketing teams to adapt global strategies and campaigns to local markets, ensuring consistency in messaging and brand identity.
- Establish and maintain strong relationships with key opinion leaders and other stakeholders in the global public health community.
- Monitor and track sales performance, market share, and other key metrics for new vaccine products, and provide regular updates and insights to senior leadership.
- Stay up-to-date on industry trends, regulatory changes, and competitive landscape to inform marketing strategies and tactics.
- Mentor and develop a team of marketing professionals to drive their professional growth and contribute to the overall success of the global vaccines division.
- Represent the company and its values at industry conferences, events, and other public forums.
- Ensure compliance with all relevant laws, regulations, and company policies in all marketing activities.
- Continuously strive for innovation and improvement in marketing strategies and tactics to drive the growth and success of new vaccine products.
- Communicate regularly with internal stakeholders, including senior leadership, to provide updates on marketing initiatives and performance.
- Act as a brand ambassador for the company and its products, promoting a positive and professional image at all times.
Minimum Of 8-10 Years Of Marketing Experience In The Pharmaceutical Or Healthcare Industry, With A Focus On Vaccines And/Or New Product Launches.
Bachelor's Degree In Marketing, Business Administration, Or Related Field; Mba Preferred.
Knowledge And Understanding Of Global Vaccine Market Trends And Competitive Landscape.
Demonstrated Experience In Developing And Executing Successful Marketing Strategies For New Products, Including Market Segmentation, Brand Positioning, And Product Launch Plans.
Strong Leadership Skills With The Ability To Effectively Manage And Develop A Team, As Well As Collaborate Cross-Functionally With Internal And External Stakeholders.
Strategic Planning
Market Research
Budget management
Digital Marketing
Brand management
Product Launch
Competitive analysis
Market analysis
Stakeholder engagement
Cross-Functional Collaboration
Kol Management
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
Organization
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Associate Director, Global Vaccines Marketing - New Products in North Wales, PA 19454, USA is $180,000 to $220,000 per year. This can vary depending on the specific company, experience level, and other factors.
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Merck & Co., Inc., d.b.a. Merck Sharp & Dohme outside the United States and Canada, is an American multinational pharmaceutical company and one of the largest pharmaceutical companies in the world. Merck & Co., Inc. engages in the provision of health solutions through its prescription medicines, vaccines, biologic therapies, animal health, and consumer care products. It operates through the following segments: Pharmaceutical, Animal Health, Alliances and Healthcare Services. The Pharmaceutical segment includes human health pharmaceutical and vaccine products marketed either directly by the company or through joint ventures.

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