Audience Analyst

Are you looking to grow personally and professionally? Are you looking to develop your career in a young and friendly environment with a fantastic team that understands you and speaks your same language? Your functions will consist of:

• Audience analysis and design with 1st, 2nd & 3rd party data.
• Elaboration of Buyer Persona.
• Creation and analysis of audiences in various activation platforms.
• Master and implement user segmentation and profiling projects.
• Use Case Analysis considering different tools (DMP, CDP, Google Analytics, Adobe Analytics, CRM, etc.).
• Help in the deployment of Audience Orchestration tools DMP, CDP.
• Identify and analyze relevant data about users at different conversion points.
• Participate in advanced segmentation and data modeling projects.
• Present analysis results to business teams.

According to JobzMall, the average salary range for a Audience Analyst in 32 6th Ave, New York, NY 10013, USA is $38,000 to $53,000 per year. The job description for an Audience Analyst includes researching and analyzing data from various sources, such as surveys, focus groups, and online behavioral data, to support the development of audience insights. Additionally, the Audience Analyst will work with marketing and sales teams to identify key performance indicators, track competitor behavior, and develop strategies to reach target audiences. The Audience Analyst will also be responsible for creating reports to support key decisions and initiatives.

Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with them to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world and is part of Dentsu Aegis Network.