MetLife

Digital Marketing Specialist

MetLife

Charlotte, NC, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

At MetLife, we are looking for a passionate Digital Marketing Specialist to join our team. Our ideal candidate must be creative, organized, and have a forward-thinking approach to digital marketing. The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies to help grow our business.The successful candidate must possess the following qualifications: a Bachelor’s degree in Marketing, Advertising, or a related field; a minimum of three years’ experience in digital marketing; excellent written and verbal communication skills; a strong understanding of digital marketing, including SEO, SEM, and social media; and the ability to analyze and interpret data.If you are a digital marketing expert with a passion for helping to drive business growth, this is the perfect role for you. We look forward to meeting you!

Responsibilities:

• Develop and execute effective digital marketing strategies to grow MetLife's business • Maintain an understanding of digital marketing trends and best practices, including SEO, SEM, and social media • Analyze and interpret data to generate insights and identify areas of improvement • Manage campaigns to ensure they are running within budget and producing desired results • Create and maintain reports on campaign performance • Monitor website performance and suggest ways to improve user experience and performance • Work with other departments to ensure all marketing initiatives are aligned with overall business objectives • Stay up to date on industry trends and competitor activities to ensure MetLife stays ahead of the competition

Where is this job?
This job is located at Charlotte, NC, USA
Job Qualifications
  • Strong Communication Skills

  • Bachelor's Degree In Marketing Or Related Field

  • Knowledge Of Digital Marketing Tools And Techniques

  • Familiarity With Social Media Platforms

  • Understanding Of Seo And Sem Best Practices

  • Experience With Analytics Software

  • Creativity And Innovation

  • Ability To Work Independently And Manage Multiple Projects

Required Skills
  • Web Design

  • Project Management

  • Social Media

  • Lead Generation

  • Campaign Management

  • CRM

  • Content Creation

  • A/B testing

  • Adwords

  • SEO

  • Analytics

  • PPC

  • Email Marketing

  • Copywriting

  • UX

Soft Skills
  • Communication

  • Conflict Resolution

  • Leadership

  • Problem Solving

  • Time management

  • Interpersonal Skills

  • creativity

  • Organization

  • Teamwork

  • Adaptability

Compensation

According to JobzMall, the average salary range for a Digital Marketing Specialist in Charlotte, NC, USA is $42,000- $74,000 per year. This range is based on salary data from various employers in the Charlotte area. This range may vary depending on a variety of factors such as the individual's experience, the size of the company, and the type of industry.

Additional Information
MetLife is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 22nd, 2023
Apply BeforeMay 22nd, 2025
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About MetLife

MetLife, Inc. provides insurance and financial services to individual and institutional customers. It offers life insurance, annuities, automobile and homeowner's insurance and retail banking services to individuals as well as group insurance, reinsurance and retirement and savings products and services. The company operates its business through six segments: Retail, Group, Voluntary and Worksite Benefits, Corporate Benefit Funding, Latin America, Asia, and Europe, the Middle East and Africa.

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