Brand Manager

Welcome to Naked Juice, where we believe in creating wholesome and delicious drinks that nourish the mind, body, and soul. As our brand continues to grow and thrive, we are seeking a dynamic and passionate Brand Manager to join our team.In this role, you will have the opportunity to lead the development and execution of marketing strategies that will elevate Naked Juice's brand presence and drive sales. We are looking for a creative and strategic thinker who is able to collaborate with cross-functional teams to bring innovative ideas to life.To be successful in this role, you must have a strong understanding of consumer behavior and market trends, as well as a proven track record in brand management. You should also possess excellent communication skills and a natural ability to build relationships and inspire others.If you are a self-motivated and results-driven individual with a love for healthy living and a passion for building brands, then we would love to hear from you. Join us in our mission to make the world a healthier and happier place, one sip at a time.

1. Develop and implement marketing strategies that align with Naked Juice's brand vision and objectives.
2. Collaborate with cross-functional teams such as sales, product development, and creative to bring marketing campaigns and initiatives to life.
3. Conduct market research and analysis to understand consumer behavior and trends, and use insights to inform marketing strategies and tactics.
4. Monitor and analyze brand performance and make data-driven recommendations for improvement.
5. Work closely with the sales team to develop and execute promotions and partnerships that support sales targets.
6. Develop and manage marketing budgets, ensuring efficient and effective allocation of resources.
7. Build and maintain relationships with key stakeholders, including retailers, suppliers, and media partners.
8. Lead the creation and execution of innovative and impactful campaigns across various channels, such as digital, social media, and traditional advertising.
9. Stay up-to-date with industry trends and competitor activities, and use this knowledge to identify opportunities for brand growth and differentiation.
10. Serve as a brand ambassador and ensure consistency in messaging and branding across all touchpoints.
11. Act as a mentor and leader to junior marketing team members, providing guidance and support in their roles.
12. Continuously evaluate and improve brand positioning, messaging, and creative concepts to maintain a strong and relevant brand image.
13. Develop and maintain strong relationships with external agencies and vendors to ensure high-quality and timely delivery of marketing materials and campaigns.
14. Collaborate with cross-functional teams to identify and develop new product opportunities that align with the brand's values and objectives.
15. Represent Naked Juice at industry events and conferences to build brand awareness and network with potential partners and influencers.

According to JobzMall, the average salary range for a Brand Manager in Chicago, IL, USA is $80,000 - $120,000 per year. This range may vary depending on the size and type of the company, as well as the level of experience and skills of the individual.

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by Pepsico. Naked Juice Co. of Glendora, Inc. operates as a subsidiary of PepsiCo, Inc.