Demand Generation Specialist

Welcome to National Instruments, where we believe in innovation, collaboration, and making a positive impact on the world. We are currently seeking a Demand Generation Specialist to join our dynamic and driven marketing team. As a Demand Generation Specialist, you will play a vital role in driving qualified leads and revenue for our company. This position requires a highly motivated and results-driven individual with a strong background in demand generation strategies and tactics. If you are passionate about driving growth and have a proven track record of success in demand generation, we want to hear from you!

1. Develop and execute demand generation strategies and tactics to drive qualified leads and revenue for the company.
2. Collaborate with cross-functional teams to align demand generation efforts with overall marketing and business objectives.
3. Identify and target key audiences through market research and segmentation.
4. Create and manage targeted campaigns across various channels, including email, social media, content marketing, and events.
5. Utilize marketing automation and CRM systems to track and analyze campaign performance and make data-driven decisions.
6. Continuously monitor and optimize campaign performance to ensure maximum ROI.
7. Develop and maintain relationships with external partners, vendors, and agencies to support demand generation efforts.
8. Stay up-to-date on industry trends and best practices to inform and improve demand generation strategies.
9. Collaborate with sales teams to identify and prioritize target accounts and develop personalized campaigns.
10. Provide regular reports and insights on demand generation performance to key stakeholders.
11. Contribute to the development of marketing collateral and content to support demand generation efforts.
12. Assist in the planning and execution of events and trade shows to generate leads and increase brand awareness.
13. Maintain a strong understanding of the company's products, services, and target markets.
14. Represent the company in a professional and positive manner at all times.
15. Uphold the values and mission of the company, promoting a culture of innovation, collaboration, and positive impact.

According to JobzMall, the average salary range for a Demand Generation Specialist in Austin, TX, USA is between $50,000 and $80,000 per year. However, this can vary depending on factors such as experience, skills, and the specific industry or company. Some Demand Generation Specialists may earn over $100,000 per year in Austin, TX.

National Instruments Corporation, or NI, is an American multinational company with international operation. Headquartered in Austin, Texas, it is a producer of automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision.