Digital Marketing Analyst
The Digital Marketing Analyst is responsible for web analytics, analytics reporting, data visualization, and optimization strategies across multiple web properties. Build dashboards and reports to tell stories with data. Ensure website tracking is thorough and complete. Perform analysis of marketing campaigns to determine ROI. Execute digital strategies based on analysis. Perform pre/post marketing campaign analysis, spike/dip analysis, and other analysis as needed.
Minimum of 4 year professional experience
Strong understanding of Conversion Rate Optimization and website best practices.
Experience in higher education preferred
Google Analytics
Analytical skills
MS Excel
Tableau
MS PowerPoint
Omniture
WebTrends
DOMO
Birst
Microsoft Power BI
SiteCatalyst
Multitasking
Process Improvement
Verbal communication
written communication
According to JobzMall, the average salary range for a Digital Marketing Analyst in 9388 Lightwave Ave, San Diego, CA 92123, USA is between $59,868 and $77,742. This range can vary depending on experience, education, and market forces.
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