Copywriter and Content Marketing Associate

Are you a creative and strategic thinker with a passion for storytelling? Do you have a way with words and a knack for crafting compelling content? If so, we have an exciting opportunity for you to join our team as a Copywriter and Content Marketing Associate at NatWest Group.As a leading financial services organization, we are committed to providing our customers with exceptional experiences and valuable resources. That's where you come in. We're looking for a talented individual who can help us bring our brand to life through captivating copy and engaging content.In this role, you'll have the opportunity to work on a variety of projects, from developing marketing materials and campaigns to creating website content and social media posts. You'll collaborate with cross-functional teams to understand our business objectives and deliver impactful messaging that resonates with our target audience.To excel in this role, you'll need a strong understanding of marketing principles and a creative approach to problem-solving. A degree in marketing, communications, or a related field is preferred, along with hands-on experience in copywriting and content creation. Most importantly, we're looking for someone who is passionate, driven, and eager to make a meaningful impact in the world of financial services.If this sounds like you, we'd love to hear from you. Join us in shaping the future of NatWest Group and making a difference in the lives of our customers.

1. Develop creative and strategic content marketing campaigns that align with the company's business objectives and target audience.
2. Craft compelling copy for a variety of platforms, including marketing materials, website content, social media posts, and more.
3. Collaborate with cross-functional teams to understand their needs and deliver impactful messaging that resonates with our customers.
4. Stay up-to-date with industry trends and best practices in copywriting and content marketing to constantly improve and evolve the company's messaging.
5. Conduct research and gather information to create accurate and engaging content that effectively communicates our brand's message.
6. Edit and proofread all content to ensure accuracy, consistency, and adherence to brand guidelines.
7. Use data and analytics to measure the effectiveness of content and make necessary adjustments to improve performance.
8. Work closely with the marketing team to develop and execute content strategies that drive brand awareness and customer engagement.
9. Collaborate with designers, developers, and other team members to ensure visual and written content are cohesive and impactful.
10. Contribute to brainstorming sessions and provide creative input to develop new ideas and concepts for content marketing initiatives.
11. Maintain a strong understanding of the company's products, services, and brand voice to effectively communicate our value proposition to customers.
12. Act as a brand ambassador and champion the company's mission and values through all written content.
13. Continuously seek opportunities to improve and innovate in the areas of copywriting and content marketing to drive business growth.
14. Comply with industry standards and regulations, ensuring all content is accurate, ethical, and compliant.
15. Collaborate with team members to meet deadlines and deliver high-quality work in a fast-paced environment.

According to JobzMall, the average salary range for a Copywriter and Content Marketing Associate in Edinburgh, UK is between £20,000 to £35,000 per year. However, this can vary depending on factors such as experience, industry, and company size. Additionally, freelance copywriters may charge hourly rates ranging from £20 to £100 per hour, depending on their level of expertise and the complexity of the project.

NatWest Group plc is a majority state-owned British banking and insurance holding company, based in Edinburgh, Scotland.