Director, Brand Media & Performance Social
Welcome to Neiman Marcus Group, where luxury retail meets cutting-edge innovation. We are seeking a dynamic and results-driven individual to join our team as the Director of Brand Media & Performance Social. In this role, you will lead the development and execution of our social media strategy, leveraging your expertise in both brand building and performance marketing. We are looking for a passionate and creative leader with a proven track record of driving growth through social media channels. If you are a strategic thinker with a deep understanding of the luxury consumer and a passion for storytelling, we want to hear from you.
- Develop and implement a comprehensive social media strategy for Neiman Marcus Group, aligning with the company's overall brand and business objectives.
- Lead the execution of social media campaigns, ensuring they are on-brand, engaging, and highly effective in driving growth and customer acquisition.
- Utilize your expertise in both brand building and performance marketing to optimize social media efforts and drive measurable results.
- Stay up-to-date on the latest trends and best practices in social media, and proactively incorporate new strategies and platforms into the overall strategy.
- Collaborate with cross-functional teams, including marketing, creative, and e-commerce, to ensure a cohesive and integrated approach to social media.
- Manage a team of social media specialists, providing guidance, support, and feedback to help them achieve their goals and drive success for the company.
- Analyze and report on social media performance, providing insights and recommendations for continuous improvement.
- Develop and maintain relationships with key influencers and partners to amplify brand messaging and reach new audiences.
- Monitor social media trends and consumer behavior, and use data to inform decision making and drive innovation within the social media strategy.
- Serve as a brand ambassador for Neiman Marcus Group, representing the company and its values in all social media interactions and collaborations.
Extensive Experience In Social Media Marketing: The Director Should Have A Minimum Of 8-10 Years Of Experience In Developing And Executing Successful Social Media Marketing Strategies For Retail Or Luxury Brands. This Includes A Deep Understanding Of Different Social Media Platforms, Their Algorithms, And Best Practices For Driving Brand Awareness And Engagement.
Strong Leadership And Team Management Skills: As A Director, This Individual Will Be Responsible For Leading A Team Of Social Media Managers And Coordinators. Therefore, They Should Have Proven Experience In Managing And Motivating A Team, Setting Clear Goals And Expectations, And Providing Guidance And Support For Professional Growth.
In-Depth Knowledge Of Brand Identity And Positioning: The Director Should Have A Deep Understanding Of The Neiman Marcus Brand, Its Target Audience, And Its Positioning In The Luxury Retail Market. This Includes A Strong Understanding Of The Brand's Values, Tone Of Voice, And Visual Identity, And The Ability To Ensure Consistency Across All Social Media Channels.
Data-Driven Mindset: The Director Should Have A Strong Analytical Mindset And Be Proficient In Using Social Media Analytics Tools To Track And Measure The Success Of Campaigns And Initiatives. They Should Also Have Experience In Using Data Insights To Inform Future Strategies And Make Data-Driven Decisions.
Excellent Communication And Collaboration Skills: The Director Will Work Closely With Cross-Functional Teams Such As Marketing, E-Commerce, And Creative, Therefore Effective Communication And Collaboration Skills Are Essential. They Should Also Be Able To Build And Maintain Relationships With External Partners And Influencers To Drive Brand Partnerships And Collaborations.
Social Media
Campaign Management
Budget management
Content Creation
Performance optimization
Influencer Marketing
Digital advertising
brand strategy
Performance Analytics
Audience targeting
brand awareness
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Brand Media & Performance Social in Dallas, TX, USA is $90,000 - $120,000 per year. However, this can vary depending on factors such as the company, level of experience, and specific job duties. Some companies may offer higher salaries or additional benefits such as bonuses or stock options. It is always best to research the specific company and job listing for a more accurate salary range.
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At NMG, our flagship brands, Neiman Marcus and Bergdorf Goodman, are all about building relationships. We lead with love for our customers, associates, brand partners, and communities, recognizing that these are the building blocks of our success. Our integrated luxury retail strategy is designed to create long-lasting connections with our customers, and we believe that these relationships are what drive emotional and high-value experiences.
Our 10,000+ associates are experts in delivering a personalized luxury experience across our three integrated retail facets: in-store, online, and remote selling. We believe that our NMG|Way culture is what sets us apart, powered by our people who bring individual talents together into a collective strength that makes life extraordinary.
Our focus on building relationships, combined with our commitment to personalized luxury experiences, sets us apart in the retail industry. We believe that our NMG|Way culture, our people, and our integrated approach to luxury retail are what make us successful in delivering an exceptional customer experience.
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