
Ad Lab, Strategist
We are looking for a Creative Strategist with expertise in social media who will push Netflix’s approach to promotional creative, so that Netflix can connect with the consumer through new media formats, across new platforms, in new global markets, and with new powerful creative messages. Lead creative tests end-to-end with Creative Leads in partnership with Marketing, Growth Advertising, Brand, Creative Production, and Content. Inform, inspire, and guide creative ideation through insights-driven consumer research, cultural research, brand/product truths, and media opportunities. Pose thought-provoking questions that challenge the way Netflix approaches promotional creative. Be a social media thought-leader on a new and growing creative team at Netflix, continuously inspiring the team with new trends and consumer behaviors.
Experience with global, multi-market creative and/or advertising work
Experience with creative testing beyond A/B tests on social media a plus
Experience with using social media for growth/performance marketing as well as brand marketing
Background in creative strategy with a focus on social media at a creative advertising agency, media agency, brand, or social platform
Time Management Skills
Media strategy/planning
End-to-end A/B test hypothesis creation
Asset development and test design
Process Improvement
Driven and self-motivated
Prioritizing skills
Adaptability
Attention to detail and accuracy
Verbal and Written Communication
According to JobzMall, the average salary range for a Ad Lab, Strategist in 5808 Sunset Blvd, Los Angeles, CA 90028, USA is $75,000 - $100,000. The salary range is based on the average salaries of similar positions in the local area and is subject to change depending on experience, qualifications, and other factors.
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Netflix, Inc. operates as an Internet subscription service company, which provides subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. The company operates its business through the following segments: Domestic streaming, International streaming and Domestic DVD. Netflix obtains content from various studios and other content providers through fixed-fee licenses, revenue sharing agreements and direct purchases. It markets its service through various channels, including online advertising, broad-based media, such as television and radio, as well as various partnerships.

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