
Lead, CRM Email Marketing
Responsible for the campaign ownership assignment process. Primary point of contact daily operational workflow process creation and optimization. Work collaboratively with other teams within Nintendo of America, supporting various Marketing Campaign tactics, when necessary. Establish the project plan and manage the execution of product launch campaigns, newsletters, and ongoing CRM programs that target key market segments across email and on-device. Drive the strategy, scheduling, execution and ongoing analysis of automated, targeted and personalized marketing strategies to engage Nintendo customers beyond purchase. Author creative briefs that lay out direction for designers, copywriters and agencies about the key campaign message & strategy. Manage production and development of compelling creative and content that drives results; shape creative direction and output.
Five years of experience in digital/online marketing, including email marketing and CRM.
Experience owning projects from conception to completion.
Experience with CRM ESP tools preferred.
Familiarity with COPPA, ESRB, and CAN-SPAM regulations preferred.
Passion for video games/Nintendo a plus
Sql
Javascript
HTML
Project Management Skills
MS Word
Email Marketing
Time Management Skills
Quantitative and Qualitative Analysis
Advanced MS Excel skills
PowerPoint skills
Digital/online marketing
Prioritizing skills
Multitasking Skills
Problem-Solving
Flexibility/Adaptability
Detail Oriented and Organized
Highly Motivated
Verbal and Written Communication
Driven for excellence
According to JobzMall, the average salary range for a Lead, CRM Email Marketing in 4600 150th Ave NE, Redmond, WA 98052, USA is $64,000 to $95,000 per year. The salary range may vary depending on experience and other factors.
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Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto.

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