Senior Manager, Digital Marketing Strategy

Are you a strategic thinker with a passion for digital marketing? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you to join our team as a Senior Manager of Digital Marketing Strategy at Northern Trust. As a global leader in financial services, Northern Trust values innovation, collaboration, and excellence in everything we do. In this role, you will have the opportunity to drive the digital marketing strategy for our organization, utilizing your expertise and leadership skills to achieve business objectives. We are seeking a highly motivated individual with a proven track record of developing and executing successful digital marketing campaigns. If you have a strong understanding of the latest digital marketing trends and technologies, and possess excellent communication and project management skills, we encourage you to apply for this role. Join us and take your career to the next level with Northern Trust.

1. Develop and execute a comprehensive digital marketing strategy for Northern Trust, including identifying target audiences, setting goals and objectives, and implementing effective tactics to achieve business objectives.
2. Stay up-to-date on the latest digital marketing trends and technologies, and make recommendations for incorporating them into Northern Trust's strategy.
3. Collaborate with cross-functional teams to develop integrated marketing campaigns that align with overall business goals.
4. Lead and mentor a team of digital marketing professionals, providing guidance and support in implementing strategies and achieving results.
5. Utilize data and analytics to track performance and make data-driven decisions to optimize campaigns and drive successful outcomes.
6. Manage a budget for digital marketing initiatives and ensure efficient allocation of resources.
7. Communicate effectively with stakeholders at all levels, including senior management, to provide updates, insights, and recommendations on digital marketing efforts.
8. Collaborate with external agencies and vendors to develop and execute digital marketing campaigns.
9. Develop and maintain strong relationships with key industry influencers and partners to enhance Northern Trust's digital presence.
10. Continuously monitor and evaluate the competitive landscape to identify new opportunities and stay ahead of industry trends.
11. Ensure all digital marketing efforts adhere to brand guidelines and maintain a consistent brand voice and image.
12. Proactively identify and troubleshoot any issues or challenges that may arise during digital marketing campaigns and provide timely and effective solutions.
13. Manage multiple projects and deadlines simultaneously, effectively prioritizing and delegating tasks to meet goals and objectives.
14. Represent Northern Trust at industry events and conferences to promote the organization's digital marketing efforts.
15. Continuously strive for excellence and innovation in all aspects of digital marketing, driving Northern Trust to be a leader in the industry.

According to JobzMall, the average salary range for a Senior Manager, Digital Marketing Strategy in Chicago, IL, USA is $100,000 to $150,000 per year. This range can vary depending on factors such as experience, industry, and company size. Some companies may offer higher salaries to attract top talent, while others may offer lower salaries but compensate with additional benefits and bonuses. Ultimately, the salary for this position will depend on the specific job responsibilities and the candidate's qualifications and negotiation skills.

Northern Trust Corporation is a financial services company that caters to corporations, institutional investors, and ultra high net worth individuals. It is one of the largest banks in the United States and one of the oldest banks in continuous operation.