Welcome to Panasonic! We are currently seeking a highly skilled and motivated Sr. Marketing Specialist to join our dynamic team. In this role, you will have the opportunity to use your expertise and creativity to develop and execute marketing strategies that drive business growth. As a leader in the electronics industry, we are looking for a candidate who is passionate about our brand and has a proven track record of success in marketing. If you have a strong understanding of consumer behavior, excellent communication skills, and a strategic mindset, we would love to hear from you. Join us at Panasonic and be a part of shaping the future of technology.
- Develop and execute innovative and effective marketing strategies to drive business growth for Panasonic.
- Lead and manage marketing campaigns and initiatives from ideation to execution, ensuring alignment with overall business objectives.
- Conduct market research and analyze consumer behavior to identify key trends and insights that inform marketing strategies.
- Collaborate with cross-functional teams to develop and implement integrated marketing plans across various channels, including digital, traditional, and experiential.
- Manage budgets and allocate resources effectively to maximize ROI.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Stay up-to-date with industry developments and trends, and proactively identify new opportunities for Panasonic to reach and engage with target audiences.
- Serve as a brand ambassador for Panasonic, ensuring consistency and alignment with brand messaging and guidelines.
- Cultivate and maintain relationships with external partners and vendors to support marketing initiatives.
- Mentor and guide junior marketing team members to foster their professional growth and development.
- Represent Panasonic at industry events and conferences to network and promote the brand.
- Conduct regular competitor analysis to identify potential threats and opportunities for Panasonic in the market.
- Collaborate closely with sales teams to align marketing efforts with sales goals and objectives.
- Actively contribute ideas and insights to continuously improve and innovate Panasonic's marketing strategies and tactics.
- Uphold company values and maintain a positive and professional image of Panasonic in all interactions.
Bachelor's Degree In Marketing, Business Administration, Or Related Field
Minimum Of 5 Years Of Experience In Marketing, Preferably In A B2B Environment
Strong Knowledge And Understanding Of Digital Marketing Strategies And Tactics
Proven Track Record Of Developing And Executing Successful Marketing Campaigns
Excellent Communication And Project Management Skills, With The Ability To Work Cross-Functionally And Manage Multiple Projects Simultaneously.
Data Analysis
Market Research
Content Creation
Digital Marketing
Event Planning
Public Relations
Social media management
Brand management
Influencer Marketing
Campaign development
Product Launches
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Sr. Marketing Specialist in Newark, NJ, USA is between $70,000 and $90,000 per year. However, this can vary based on factors such as the specific industry, company size, and level of experience. Additional factors such as bonuses, commissions, and benefits may also impact the overall salary.
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Panasonic Corp. engages in the development, manufacture, and sale of electrical products. It operates through the following segments: Appliances, Eco Solutions, Audio Visual Computer (AVC) Networks, Automotive and Industrial Systems.
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