Manager, Programmatic Activation & Data Operations

Do you have a passion for digital media and a strong background in programmatic advertising? Are you a strategic thinker with a keen eye for data-driven insights? Paramount Pictures is seeking a dynamic and experienced Manager of Programmatic Activation & Data Operations to join our team. In this role, you will be responsible for driving our programmatic advertising efforts and optimizing our data operations to maximize ROI. We are looking for a highly motivated individual with excellent communication skills and a proven track record of success in a fast-paced and constantly evolving digital landscape. If you are ready to take on a leadership role in a dynamic and innovative company, we want to hear from you.

1. Develop and execute programmatic advertising strategies to drive revenue and reach marketing objectives.
2. Utilize data-driven insights to identify target audiences, optimize campaigns, and increase ROI.
3. Manage and lead the day-to-day operations of our programmatic advertising efforts, including campaign setup, monitoring, and reporting.
4. Collaborate with cross-functional teams including marketing, media planning, and analytics to align programmatic strategies with overall business goals.
5. Stay up-to-date on industry trends, new ad formats, and emerging technologies to continuously improve our programmatic capabilities.
6. Oversee the implementation and management of data collection and analysis tools to ensure accurate and timely reporting.
7. Develop and maintain relationships with key programmatic partners, such as ad exchanges and demand-side platforms, to drive innovation and efficiency.
8. Monitor and report on key metrics, providing insights and recommendations for campaign optimization and future strategies.
9. Lead and mentor a team of programmatic specialists, providing guidance and support to drive continuous improvement and professional growth.
10. Represent Paramount Pictures in industry events and conferences to stay informed on industry best practices and maintain a strong brand presence.

According to JobzMall, the average salary range for a Manager, Programmatic Activation & Data Operations in New York, NY, USA is $120,000-$150,000 per year. This may vary depending on the specific company, experience level, and other factors.

Paramount Pictures Corporation is an American film studio and subsidiary of ViacomCBS. It is the fifth oldest film studio in the world, the second oldest film studio in the United States, and the sole member of the "Big Five" film studios still located in Los Angeles.