Associate, Marketing

Are you a creative and driven individual with a passion for books and storytelling? Do you have experience in marketing and a strong understanding of the publishing industry? If so, we have an exciting opportunity for you to join our dynamic team at Penguin Random House as an Associate, Marketing.In this role, you will have the opportunity to work with some of the most talented authors and help bring their stories to readers around the world. We are looking for a highly organized and detail-oriented individual who can think outside the box and bring fresh ideas to our marketing campaigns.If you have a Bachelor's degree in Marketing or a related field, along with 2-3 years of experience in a marketing role, we encourage you to apply for this position. We value diversity and are seeking someone who is passionate, adaptable, and eager to learn and grow in a fast-paced and collaborative environment. Join us in our mission to connect readers with life-changing stories and make a meaningful impact in the world of publishing.

1. Develop and execute marketing campaigns for assigned books and authors, working closely with the marketing team, authors, and other departments to ensure successful book launches and ongoing promotion.
2. Conduct market research and analysis to identify target audiences and develop effective marketing strategies.
3. Collaborate with authors to create compelling and engaging marketing materials, including social media content, email campaigns, and book trailers.
4. Assist in the development and management of marketing budgets for assigned books, ensuring efficient use of resources and tracking of expenses.
5. Monitor and report on the performance of marketing campaigns, making data-driven recommendations for improvements and adjustments as needed.
6. Build and maintain relationships with media outlets, bloggers, bookstores, and other industry professionals to secure coverage and promotional opportunities for assigned books.
7. Coordinate and attend book events, signings, and other promotional activities, representing the company and building relationships with readers and industry professionals.
8. Keep up-to-date with industry trends and best practices, bringing fresh ideas and innovative approaches to marketing campaigns.
9. Manage and maintain marketing databases and contact lists, ensuring accuracy and compliance with data privacy regulations.
10. Assist in the development of marketing materials for sales and distribution teams, providing support for sales presentations and conferences.
11. Collaborate with cross-functional teams, including editorial, sales, and publicity, to ensure cohesive and effective marketing strategies.
12. Provide support and guidance to junior marketing team members, fostering a collaborative and supportive team environment.
13. Uphold the company's values of diversity and inclusivity, seeking out and implementing diverse perspectives and voices in marketing campaigns.
14. Represent the company and its values in all interactions with authors, partners, and the public, maintaining a high level of professionalism and integrity.

According to JobzMall, the average salary range for a Associate, Marketing in New York, NY, USA is $47,000 - $70,000 per year. This can vary depending on the specific industry, company, and level of experience of the individual. Some marketing associates may earn more with bonuses and commission, while others may earn less in entry-level positions.

Penguin Random House is an American multinational conglomerate publishing company formed in 2013 from the merger of Random House and Penguin Group. As of 2013, Penguin Random House employed about 10,000+ people globally and published 15,000 titles annually under its 250 divisions and imprints.