Lead Copywriter, Brand Creative

Welcome to Petco, where we believe that pets make us better people. We are seeking a talented and passionate Lead Copywriter, Brand Creative to join our team. As the leading pet specialty retailer, we are committed to providing our customers with exceptional products and services that enrich the lives of their beloved pets. In this role, you will have the opportunity to lead our team of copywriters in developing and executing compelling and impactful brand messaging across all channels. If you have a strong creative vision, exceptional writing skills, and a deep understanding of our brand and our customers, we want to hear from you. Join us and help us continue to shape the pet care industry through the power of storytelling.

1. Develop and maintain a deep understanding of Petco's brand voice, values, and target audience in order to create effective and engaging messaging.
2. Lead a team of copywriters in brainstorming, conceptualizing, and executing high-quality and impactful copy for various channels including print, digital, social media, and in-store materials.
3. Collaborate with cross-functional teams such as marketing, design, and product to ensure consistency and alignment in brand messaging and strategy.
4. Manage and prioritize multiple projects and deadlines, ensuring timely delivery of high-quality copy that meets business objectives.
5. Continuously research and stay up-to-date on industry trends and best practices in copywriting and storytelling to drive innovation and creativity in brand messaging.
6. Provide feedback and guidance to team members to help develop their skills and ensure consistency in brand messaging.
7. Work closely with legal and compliance teams to ensure all copy is accurate, compliant, and aligns with brand guidelines.
8. Develop and maintain copy style guides and standards to ensure consistency and cohesiveness across all channels and touchpoints.
9. Collaborate with external agencies and vendors to oversee the production of high-quality copy for campaigns and projects.
10. Act as a brand ambassador, representing Petco's brand and values in all communications and interactions with internal and external stakeholders.

According to JobzMall, the average salary range for a Lead Copywriter, Brand Creative in San Diego, CA, USA is between $78,000 to $98,000 per year. However, this can vary depending on factors such as experience, skills, and the specific company or industry the Lead Copywriter works in.

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.