Senior, Digital Media Specialist

Are you a seasoned digital media professional with a passion for pets? Look no further! Petco is seeking a Senior Digital Media Specialist to join our dynamic team. In this role, you will be responsible for developing and executing digital media strategies that drive growth and engagement for our brand. We are looking for a highly skilled individual who can bring a creative and analytical approach to the table. If you have a deep understanding of digital media platforms, a track record of success, and a love for all things furry and feathered, we want to hear from you!

1. Develop and execute digital media strategies that align with Petco's overall marketing goals and objectives.
2. Drive growth and engagement for the Petco brand through digital media channels.
3. Stay up-to-date on industry trends and best practices in order to continuously improve and optimize digital media efforts.
4. Collaborate with cross-functional teams to ensure digital media initiatives are integrated with other marketing efforts.
5. Utilize data and analytics to track and measure the success of digital media campaigns.
6. Manage relationships with external media partners and vendors.
7. Stay informed on the latest digital media platforms and tools, and make recommendations for incorporating them into Petco's strategy.
8. Develop and manage budgets for digital media campaigns.
9. Keep a pulse on the competitive landscape and make strategic recommendations to stay ahead.
10. Act as a subject matter expert and resource for the larger marketing team on all things related to digital media.
11. Continuously seek out new and innovative ways to reach and engage with Petco's target audience through digital media.
12. Develop and present reports on digital media performance to senior leadership.
13. Maintain a strong understanding of Petco's brand and voice to ensure consistency across all digital media efforts.
14. Manage and mentor junior members of the digital media team.

According to JobzMall, the average salary range for a Senior, Digital Media Specialist in San Diego, CA, USA is $66K - $81K per year. The salary may vary depending on the individual's experience, skills, and the specific company they work for. Some companies may offer higher salaries or additional benefits such as bonuses, stock options, and healthcare benefits. It is important for individuals to research and negotiate their salary based on their qualifications and the market rate for their specific role in the digital media industry in San Diego.

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.