Senior Manager, Consumer & Marketing Insights

Welcome to Petco, where we believe that pets are more than just animals – they are cherished members of the family. We are seeking a passionate and experienced Senior Manager of Consumer & Marketing Insights to join our team and help us continue to understand and connect with our customers in meaningful ways. As the Senior Manager, you will play a crucial role in driving business growth by leading the development and implementation of strategic consumer and marketing research initiatives. If you have a deep understanding of consumer behavior, a strong background in market research, and a love for all things pets, we want to hear from you!

1. Lead the development and implementation of strategic consumer and marketing research initiatives to understand and connect with Petco's customers.
2. Utilize a deep understanding of consumer behavior to inform business decisions and drive business growth.
3. Conduct market research to identify industry trends, customer preferences, and competitive landscape.
4. Analyze data and provide insights to guide marketing strategies and campaigns.
5. Collaborate with cross-functional teams to develop and execute consumer-centric marketing strategies.
6. Manage a team of researchers and analysts to ensure timely and accurate delivery of insights.
7. Develop and maintain relationships with external research partners to support research initiatives.
8. Use customer feedback and data to identify opportunities for improvement and recommend actionable solutions.
9. Stay up-to-date on industry trends and best practices in consumer and marketing insights.
10. Represent Petco as a subject matter expert in consumer behavior and market research in internal and external meetings and conferences.
11. Continuously evaluate and improve research methodologies and processes.
12. Ensure compliance with all privacy regulations and ethical standards in collecting and analyzing data.
13. Collaborate with senior leadership to develop long-term business strategies based on consumer insights.
14. Act as a brand ambassador for Petco, showcasing our strong belief in the importance of pets as cherished family members.
15. Foster a positive and inclusive work environment that promotes teamwork, creativity, and professional growth.

According to JobzMall, the average salary range for a Senior Manager, Consumer & Marketing Insights in San Diego, CA, USA is between $117,000 and $180,000 per year. This range can vary depending on the specific industry and company, as well as the individual's level of experience and qualifications.

Petco Animal Supplies, Inc., or simply Petco, is an American pet retailer in the United States, with corporate offices in San Diego and San Antonio. Petco sells pet products and services, as well as certain types of live animals; fish, reptiles, small birds, hamsters, guinea pigs, and mice for adoption. Pet services include grooming and dog training. The company also owns the naming rights to the Petco Park baseball stadium, which is home of the San Diego Padres. As of 2017, the company operates more than 1,500 locations across the United States and Mexico, including more than 85 Unleashed by Petco locations, which is a smaller-format neighborhood brand-launched, spa services, and an online shopping destination at petco.com.