Analyst, Programmatic Media Buying

Welcome to Pottery Barn, where designing and decorating homes is our passion. We are seeking a highly motivated and results-driven individual to join our team as an Analyst for Programmatic Media Buying. In this role, you will be responsible for managing and optimizing our digital advertising campaigns to drive targeted traffic and increase sales. As part of our team, you will have the opportunity to work with top industry professionals and utilize cutting-edge technology to make a real impact on our business. To be successful in this role, you must have a strong analytical mindset, excellent communication skills, and a passion for the ever-evolving world of programmatic media buying. If you are ready to take your career to the next level and contribute to the success of a beloved brand, we want to hear from you!

1. Manage and optimize digital advertising campaigns to drive targeted traffic and increase sales.
2. Utilize cutting-edge technology and industry best practices to continuously improve campaign performance.
3. Conduct thorough research and analysis to identify key trends and insights in programmatic media buying.
4. Collaborate with cross-functional teams to develop and implement effective campaign strategies.
5. Monitor and report on campaign performance, providing regular updates and recommendations for optimization.
6. Stay up-to-date with industry developments and changes in the programmatic media buying landscape.
7. Utilize data and analytics to make data-driven decisions and optimize campaign targeting and messaging.
8. Communicate with vendors and partners to negotiate rates, obtain inventory, and troubleshoot any issues.
9. Develop and maintain relationships with key stakeholders, including internal teams and external partners.
10. Identify opportunities for growth and improvement within the programmatic media buying process.
11. Act as a subject matter expert on programmatic media buying, providing guidance and training to colleagues as needed.
12. Adhere to all company policies and procedures, as well as industry regulations, when managing campaigns.
13. Work closely with the marketing and sales teams to align programmatic media buying strategies with overall business goals.
14. Proactively identify potential issues or risks and develop contingency plans to address them.
15. Continuously monitor and evaluate the competitive landscape to ensure our campaigns remain innovative and effective.

According to JobzMall, the average salary range for a Analyst, Programmatic Media Buying in San Francisco, CA, USA is between $70,000 to $120,000 per year. However, this can vary depending on factors such as industry, company size, and level of experience. In larger companies or industries with higher demand for this type of role, salaries may be higher. Additionally, those with more experience and specialized skills may also command higher salaries.

Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture.