
Analyst, Search Engine Marketing
Pottery Barn is currently looking for an enthusiastic, detail-oriented Analyst, Search Engine Marketing to join our team. Our ideal candidate is a self-starter with excellent analytical abilities and a passion for digital marketing. The successful candidate will be responsible for developing and implementing search engine marketing strategies, optimizing campaigns, and analyzing performance to meet business objectives.The ideal candidate should possess a Bachelor's degree in a related field (e.g. marketing, communications, business, etc.) and at least two years of experience in search engine marketing or related field. Knowledge of search engine optimization (SEO) and pay-per-click (PPC) strategies, as well as experience with web analytics tools such as Google Analytics, are a plus.The successful candidate will join our team of marketing professionals in developing and executing effective search engine marketing campaigns. If you're looking for an exciting role in a vibrant and innovative organization, this is the perfect opportunity for you!
Responsibilities:
- Develop and implement search engine marketing strategies to meet business objectives.
- Optimize campaigns and analyze performance.
- Monitor and report on campaign success.
- Utilize web analytics tools such as Google Analytics to track and analyze data.
- Utilize search engine optimization (SEO) and pay-per-click (PPC) strategies.
- Collaborate with marketing professionals to develop and execute effective search engine marketing campaigns.
- Monitor industry trends and developments and adjust strategies accordingly.
- Maintain an up-to-date understanding of search engine marketing best practices.
- Provide data-driven insights and recommendations to improve campaign performance.
Strong Analytical Skills
Excellent Communication And Organizational Skills
Knowledge Of Search Engine Marketing (Sem) And Optimization Strategies
Proficient In Ms Excel
Familiarity With Bid Management Tools
Experience With Web Analytics Tools Such As Google Analytics
Ability To Work Well Independently And As Part Of A Team
Ability To Multitask And Prioritize Work
Research
Google Analytics
Data Analysis
Campaign Management
Budget management
Adwords
SEO
Reporting
SEM
Market analysis
Conversion optimization
Bing Ads
Content optimization
Customer Insights
Keyword Analysis
Communication
Leadership
Negotiation
Time management
creativity
Organization
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Analyst, Search Engine Marketing in San Francisco, CA, USA is $45,000 to $160,000 per year. This range is based on the experience and qualifications of the individual analyst.
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Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture.

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