CRM and Email Marketing Strategist

Are you a highly skilled and creative marketing professional with a passion for customer relationship management and email marketing? Do you thrive in a fast-paced, dynamic environment and have a proven track record of driving successful digital campaigns? Prisma Health is seeking a talented and experienced CRM and Email Marketing Strategist to join our team and help us engage and connect with our audience through targeted and impactful campaigns. As a key member of our marketing team, you will play a crucial role in driving customer engagement and retention, while also contributing to the overall growth and success of our organization. If you possess the necessary qualifications and are ready to make a meaningful impact, we would love to hear from you.

1. Develop and implement effective CRM and email marketing strategies to engage and retain customers and drive business growth.
2. Utilize customer data and insights to create targeted and personalized email campaigns that resonate with our audience.
3. Collaborate with cross-functional teams to ensure alignment of messaging and branding across all channels.
4. Monitor and analyze campaign performance, making data-driven recommendations for optimization and improvement.
5. Stay up-to-date on industry trends and best practices to continuously improve our CRM and email marketing strategies.
6. Manage and maintain customer databases, ensuring accurate and up-to-date information.
7. Create and manage email marketing calendars and schedules, ensuring timely and consistent delivery of campaigns.
8. Work closely with the creative team to develop engaging and visually appealing email content.
9. Utilize A/B testing to optimize subject lines, content, and design of email campaigns.
10. Monitor and track key metrics such as open rates, click-through rates, and conversions to measure the success of email campaigns.
11. Collaborate with the marketing analytics team to develop and track KPIs for CRM and email marketing efforts.
12. Identify and implement new tools and technologies to improve the efficiency and effectiveness of our CRM and email marketing efforts.
13. Communicate campaign results and insights to stakeholders, providing recommendations for future campaigns.
14. Stay informed about industry regulations and compliance laws related to email marketing.
15. Train and educate team members on best practices for CRM and email marketing.
16. Represent the company at industry events and conferences to stay updated on the latest trends and network with industry professionals.

According to JobzMall, the average salary range for a CRM and Email Marketing Strategist in Greenville, SC, USA is between $45,000 and $75,000 per year. Factors such as experience, education, and industry can impact the specific salary for this role.

Prisma Health is the largest not-for-profit health organization in South Carolina, serving more than 1.2 million patients annually. 32,000 team members are dedicated to supporting the health and well-being of people.