Seasoned communications leader with 15 years of experience in developing strategic communication roadmaps for Fortune 500 companies, associations, and various industry sectors. A results-driven professional who brings a collaborative approach to developing story ideas, strategic communication, stakeholder management and thought leadership.

University of Florida

Georgetown University

·     Lead targeted media relations execution and thought leadership support for Corbin advisors, The National Association of Convenience Stores Foundation and The American Institute of Architects
·     Recommend communications strategy, offered support for client activations, and facilitated comprehensive media training for press opportunities
·     Conduct deep dives with the client to find angles and work that can be submitted for relevant award opportunities
·     Develop media list for reporters across print, broadcast, online and new media channels relevant to client announcements to ensure each brand remains a top priority
·     Execute monthly reporting including recapping all efforts and sharing relevant clips and links to secured coverage

Consultant

·     Led client management through the lifecycle of the client, including pitching, onboarding, strategic planning, ongoing support, campaign execution and reporting
·     Served client-facing role during calls, made recommendations, and offered strategic guidance to client accounts
·     Crafted and distributed press releases, media kits and messaging materials for all relevant US PR moments
·     Worked with cross-functional and external stakeholders to monitor and analyze campaign performance, making data-driven adjustments as necessary
·     Developed comprehensive communication strategies that drove thought leadership opportunities including speaking engagements, awards, and editorial placements

VP, Client Services

·     Led the execution of integrated communications campaigns around Campari America products, key launches, and client initiatives helping adidas take the lead in earned media share of voice by 40% over competitors
·     Served as a strategic advisor and thought partner for C-suite executives within Campari America, Spotify, Adidas, AdvanSix and The Dallas Sidekicks
·     Recommended strategic POVs and developed key messaging and earned media strategies, rapid response tactics, and reviewed monitoring reports for client activations
·     Grew media and influencer relationships by attending events, receptions, conferences, and industry events
·     Managed $4.5M book of business to drive product launches, cultural partnerships, and event activations for Adidas, Spotify and Campari America
·     Supported the business development process by participating in brainstorming sessions and proposals to prospective clients
·     Led the delivery of reporting by monitoring press coverage, tracking KPIs and managing quarterly press recaps for clients

VP, Consumer Markets

·     Created and executed media campaigns for Microsoft, XPRIZE Foundation, Khalid, Virgin Galactic, Crooked Media, Damon Young, The John and Lillian Miles Lewis Foundation, Indian Gaming Association, and others
·     Powered by Microsoft, Digital Peace Now (DPN), co-led PR campaign centered around identifying key stakeholders based in the UK, Switzerland, South Africa, India, Australia, Brazil and the U.S to partner and co-sponsor events to raise awareness around issues relating to cyberwarfare.
·     Planned event activations such as red-carpet integrations, large-scale and intimate events, and photoshoots
·     Executed flawlessly by leveraging media contacts to secure high-level, difference-making placements in People, Protocol Climate, Axios, VIBE, Rolling Stone, GMA3, Complex, WWD, CBS Morning, Adweek, The Verge, HYPEBEAST and more
·      Served as a mentor to direct reports and served as a sounding board and professional resource for career growth externally and within the agency

Account Director, Corporate Communications

·     Served as a public relations manager leading six accounts covering the AI, fintech, retail, SaaS, enterprise solutions, consumer products and cybersecurity industries
·     Created and executed a PR strategy for the launch of a new voice AI-technology to help ensure that restaurants never miss a phone order again. The strategy led to features and syndications in AI Business, Forbes, Voicebot.ai, TechCrunch, Business Insider, Restaurant Technology News, Restaurant Dive, Food on Demand,  among others
·     Leadership led to over 100 unique story placements running in leading outlets like Forbes, TechCrunch, Fortune, Business Insider, Reuters, Term Sheet, Total Retail, Chain Store Age, Glossy, Cheddar, Yahoo! Finance, among others
·     Served as a mentor and advisor to junior team members leading training sessions on media relations fundamentals, press release writing and creating paid LinkedIn amplification campaigns to highlight earned coverage for clients

PR Manager

·     Served as hospital spokesman and senior member of the PR team supporting units in Oncology, Neurology, Urology, Pharmacy, Quality & Safety, Childhood Psychology, Transportation, Sickle Cell and special events
·     My leadership resulted in rapid response messaging that led to 46 unique story placements running in a total of 1,372 U.S and international outlets during the COVID-19 pandemic
·      Managed the corporate communication for the strategic partnership between Children’s National and Doctors Community Hospital to bring pediatric specialty care to over 5,200 children in Upper Marlboro, Laurel, and Prince George County
·      Managed customized media relations training to prepare a longtime pediatric anesthesiologist for press interviews surrounding the technology for the launch of Algometrx
·     Led communications campaign for a documentary aimed to improve the health, well-being, and life outcomes of youth victims of trafficking
·     Created and executed a communications and messaging strategy for the opening of the $160M Johns Hopkins National Proton Center in partnership with Children’s National Hospital

Sr. Media Relations Specialist

JAMEL LANGLEY

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