In addition to my expertise in digital marketing best practices, I've had tangible and proven success in content strategy and development. Thinking outside the box to create engaging content that drives customer interest is an art form that occupies an ever evolving landscape. I very much enjoy navigating that space and continuously learning how to best execute winning strategies.

Southern Illinois University Carbondale

Headed inbound marketing and campaign development, overseeing automated email outreach, web traffic, CRM integration with Hubspot, and SEO management. Directed campaign strategy based on lead behavior, A/B testing, web traffic, and email metrics. Generated quarterly analytics reports and led execution of organic growth strategies. Managed development of client e-commerce sites and Hubspot onboarding. Coordinated a workforce team of developers, content writers, and designers.
  

*   Designed and implemented automated outreach for sales teams by developing workflows and sequences that increased email open rate by over 20%.
*   Overhauled processes for department content output capacity, raising revenue over 50% in one year.   
*   Improved landing page form submissions by 40% year over year.
*   Spearheaded development of client e-commerce sites and HubSpot onboarding, resulting in improved client satisfaction and increased revenue.

Digital Marketing Manager

Orchestrated the creation, production, and refinement of video marketing materials, focusing on social media amplification to establish a rapport with the target demographic. Led message conceptualization and visual design to execute successful social media marketing initiatives for e-commerce. Oversaw growth and retention strategies through brand-building efforts. 
  

*   Produced videos that reached a monthly audience of over 5 million people on social media.
*   Leveraged visual storytelling and targeted marketing to increase revenue by 400% in three years.
*   Grew social media following from low thousands to over 2 million in 3 years by directing steady flow of engaging content.
*   Production Assistant on Grunt Style broadcast commercial aired on network television.

Video Production Director

Managed media production responsibilities for high-visibility corporate events, overseeing the creation of band profiles, music videos, and documentaries featuring a broad spectrum of corporate entertainment assets. Maintained comprehensive documentation of event production processes, encompassing filming, editing, voice-overs, scoring, and sound mixing. 
  

*   Conceptualized and directed video production for over 20 musical acts.
*   Documented and assisted with project management of several charity benefits that raised over $1-2 million each.
*   Organized and managed 5 TB media library to optimize performance distribution for multiple high profile corporate events.

Video Manager

Directed field production and managed Marine Corps combat footage, overseeing archival distribution of combat camera team footage in theater of operations; operated camera and equipment in high-stress combat environments. 
  

*   Orchestrated a high-impact live fire training video production in a theater of operations, capturing critical training scenarios for future use, enhancing training effectiveness and readiness for combat missions.
*   Documented and cataloged combat engagements in Fallujah, Iraq, providing detailed and comprehensive footage for after-action reports, training purposes, and historical documentation.
*   Managed the dissemination of exclusive news footage to top-tier media outlets CNN, BBC, FOX, ABC, and Al Jazira, elevating credibility in the global media landscape.

Steve Sebby

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