Digital Marketing Manager

Are you a skilled digital marketer with a passion for the retail industry? Do you have a proven track record of driving successful digital marketing campaigns? If so, Publix Super Markets is seeking a highly motivated and dynamic individual to join our team as a Digital Marketing Manager. In this role, you will be responsible for developing and implementing innovative digital marketing strategies to enhance our online presence and drive sales. As the ideal candidate, you will possess a strong understanding of digital marketing tactics and have a customer-centric mindset. Join us at Publix Super Markets and become a part of our growing and innovative company.

1. Develop and execute digital marketing strategies to increase brand awareness and drive sales for Publix Super Markets.
2. Conduct market research and stay up-to-date on industry trends to inform digital marketing strategies.
3. Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
4. Manage and optimize digital advertising campaigns across various platforms, including social media, search engines, and display networks.
5. Monitor and analyze key performance metrics to measure the success of digital marketing campaigns and make data-driven decisions.
6. Create and manage content for Publix Super Markets' website and social media channels, ensuring it aligns with the brand's voice and messaging.
7. Utilize SEO tactics to improve website visibility and drive organic traffic.
8. Continuously test and optimize digital marketing efforts to improve performance and ROI.
9. Stay informed of emerging digital marketing technologies and trends and make recommendations for their implementation.
10. Collaborate with external agencies and vendors to support digital marketing efforts.
11. Stay up-to-date on digital advertising policies and regulations to ensure compliance.
12. Maintain a customer-centric mindset and continuously seek ways to improve the online shopping experience for Publix customers.
13. Manage and track digital marketing budget to ensure efficient and effective use of resources.
14. Provide regular reports and updates to upper management on digital marketing performance and initiatives.
15. Mentor and train junior digital marketing team members to foster their growth and development.

According to JobzMall, the average salary range for a Digital Marketing Manager in Lakeland, FL, USA is between $47,000 and $92,000 per year. This range can vary depending on factors such as experience, education, and specific job responsibilities.

Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees and members of the Jenkins family.