Specialist, Email Marketing

Are you a creative and analytical thinker with a passion for email marketing? Do you have experience in developing successful email campaigns and driving customer engagement? If so, we have an exciting opportunity for you! PVH Corp is currently seeking a Specialist, Email Marketing to join our dynamic team. In this role, you will be responsible for developing email marketing strategies and executing campaigns to drive brand awareness and increase customer retention. As the ideal candidate, you will have a strong understanding of email marketing best practices, excellent communication skills, and a keen eye for detail. If you are ready to take the next step in your career and make a positive impact on a global fashion company, we want to hear from you!

1. Develop and execute email marketing strategies to drive brand awareness and increase customer engagement.
2. Create and manage email campaigns, including segmentation, A/B testing, and optimization.
3. Monitor and analyze email performance metrics to identify areas for improvement and make data-driven recommendations.
4. Collaborate with cross-functional teams, including creative, content, and product teams, to ensure email marketing aligns with overall brand strategy.
5. Stay up-to-date on industry trends and best practices to continuously improve email marketing efforts.
6. Manage email marketing calendar and ensure timely delivery of campaigns.
7. Conduct market research and gather insights to inform email marketing strategies.
8. Ensure all email campaigns are in compliance with relevant laws and regulations.
9. Monitor and report on email marketing metrics and provide regular updates to stakeholders.
10. Work with email service providers to troubleshoot any technical issues and optimize email deliverability.
11. Develop and maintain strong relationships with key stakeholders, including internal teams and external partners.
12. Brainstorm and implement new and innovative ideas to improve email marketing performance.
13. Train and mentor junior team members on email marketing best practices and strategies.
14. Continuously monitor and improve email marketing processes to increase efficiency and effectiveness.
15. Collaborate with the CRM team to integrate email marketing with broader customer engagement strategies.

According to JobzMall, the average salary range for a Specialist, Email Marketing in New York, NY, USA is between $63,000 and $88,000 per year. This range can vary depending on various factors such as experience, skills, and the specific industry and company the specialist is working for. Factors such as bonuses, commissions, and benefits can also impact the overall salary for this position.

PVH is one of the most admired fashion and lifestyle companies in the world. PVH's brand portfolio includes the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brands.