Senior Manager, Brand Planning & Operations
Welcome to the world of Red Bull, where we are passionate about pushing boundaries and energizing our consumers with our iconic brand. We are seeking a dynamic and experienced Senior Manager of Brand Planning & Operations to join our team and lead the strategy and execution of our brand plans. As a leader in our fast-paced and innovative environment, you will have the opportunity to shape the future of our brand and make a significant impact on our business. If you are a strategic thinker, a strong collaborator, and a true brand enthusiast, we want to hear from you!
- Develop and implement brand plans that align with the overall business strategy and objectives of Red Bull.
- Lead and manage a team of brand planning and operations professionals, providing guidance, support, and mentorship.
- Conduct market research and analyze consumer insights to identify opportunities for brand growth and development.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and implementation of brand plans.
- Monitor and analyze market trends, competitor activity, and consumer behavior to inform brand strategy and identify potential risks.
- Develop and manage the brand budget, ensuring efficient use of resources and delivering on financial targets.
- Oversee the development and execution of marketing campaigns, events, and activations to promote the Red Bull brand.
- Monitor and analyze the effectiveness of brand initiatives and campaigns, making recommendations for improvement and future strategies.
- Stay up-to-date on industry trends and best practices in brand planning and operations, bringing new ideas and approaches to the team.
- Act as a brand ambassador and advocate, fostering a strong brand culture internally and externally.
Experience In Brand Planning And Operations: A Senior Manager At Red Bull Must Have A Strong Background In Brand Planning And Operations, Including Experience In Developing And Executing Marketing Strategies, Managing Budgets, And Analyzing Market Trends.
Leadership Skills: As A Senior Manager, This Role Requires Strong Leadership Skills To Effectively Manage And Inspire A Team Of Brand Planners And Operations Staff. The Ideal Candidate Should Have Experience In Managing And Mentoring A Team, As Well As The Ability To Lead Cross-Functional Projects.
Strategic Mindset: Red Bull Is A Brand Known For Its Innovative And Out-Of-The-Box Marketing Strategies. A Senior Manager Must Have A Strategic Mindset To Develop And Implement Creative And Effective Plans That Align With The Company's Overall Brand Vision.
Analytical And Data-Driven: In A Fast-Paced And Competitive Market, It Is Crucial To Have A Data-Driven Approach To Decision Making. A Senior Manager At Red Bull Should Have A Strong Analytical Mindset, With The Ability To Interpret Data And Use Insights To Drive Strategic Decisions.
Excellent Communication And Collaboration Skills: Red Bull Is A Global Brand With A Strong Focus On Teamwork And Collaboration. A Senior Manager Must Have Excellent Communication Skills To Effectively Communicate With Cross-Functional Teams, As Well As External Stakeholders Such As Agencies And Partners. The Ability To Collaborate And Build Strong Relationships Is Also Crucial For Success In This Role.
Product Development
Project Management
Budget management
Brand management
Market analysis
brand strategy
Creative Thinking
Marketing Planning
brand positioning
Cross-Functional Collaboration
Brand Activation
Event
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Senior Manager, Brand Planning & Operations in Santa Monica, CA, USA is $130,000 to $180,000 per year.
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Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.
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