Red Bull

Senior Manager, Culture Marketing

Red Bull

Santa Monica, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a dynamic and creative marketing professional with a passion for building and nurturing culture? Do you thrive in a fast-paced and innovative environment? If so, Red Bull is seeking a highly motivated Senior Manager to lead our Culture Marketing team. As the Senior Manager of Culture Marketing, you will be responsible for developing and implementing strategies to elevate Red Bull's presence and impact within the cultural landscape. This role requires a strong leader who can inspire and guide a team, while also being hands-on in executing campaigns and initiatives. We are looking for someone with a deep understanding and appreciation for various cultural communities, as well as a track record of success in driving brand engagement and loyalty. If you are ready to fuel our brand's connection to culture, we want to hear from you. Join us at Red Bull and be a part of a dynamic and exciting team that is constantly pushing boundaries and challenging the status quo.

  1. Develop and implement effective strategies to enhance and strengthen Red Bull's presence and impact within the cultural landscape.
  2. Lead and inspire a team of marketing professionals to successfully execute culture marketing campaigns and initiatives.
  3. Foster a creative and innovative environment that encourages the team to push boundaries and challenge the status quo.
  4. Stay up-to-date with current cultural trends and developments, and use this knowledge to inform and shape marketing strategies.
  5. Collaborate with cross-functional teams to ensure alignment and integration of culture marketing strategies with overall brand objectives.
  6. Conduct thorough research and analysis to identify key cultural communities and their interests, and develop targeted marketing approaches to engage and connect with them.
  7. Oversee the planning, budgeting, and execution of culture marketing campaigns, ensuring timely and effective delivery within allocated resources.
  8. Build and maintain strong relationships with key cultural influencers, partners, and organizations to expand Red Bull's reach and impact within the cultural landscape.
  9. Monitor and measure the success of culture marketing initiatives, and provide regular reports and insights to senior management.
  10. Continuously evaluate and refine strategies to drive brand engagement and loyalty within cultural communities.
  11. Remain knowledgeable of industry best practices and emerging trends in culture marketing, and incorporate them into Red Bull's strategies.
  12. Act as a brand ambassador and advocate for Red Bull's culture and values, both internally and externally.
  13. Represent Red Bull at industry events and conferences to promote the brand's culture marketing initiatives and successes.
  14. Mentor and develop team members, providing guidance and support to help them reach their full potential.
  15. Collaborate with other senior leaders to align culture marketing strategies with the overall brand vision and business goals.
Where is this job?
This job is located at Santa Monica, CA, USA
Job Qualifications
  • Extensive Experience In Developing And Executing Successful Cultural Marketing Strategies For A Global Brand.

  • Strong Understanding Of And Passion For Youth Culture, Music, And Sports.

  • Proven Track Record Of Building And Managing Cross-Functional Teams In A Fast-Paced And Dynamic Environment.

  • Excellent Communication And Networking Skills, With The Ability To Collaborate With External Partners And Stakeholders.

  • Exceptional Project Management Skills, With The Ability To Prioritize And Manage Multiple Initiatives Simultaneously.

Required Skills
  • Social Media

  • Event Management

  • Budget management

  • Content development

  • Team Leadership

  • Influencer Marketing

  • brand strategy

  • Brand Partnerships

  • Experiential marketing

  • Cultural Trends

  • Creative Planning

Soft Skills
  • Communication

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • flexibility

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Manager, Culture Marketing in Santa Monica, CA, USA is between $120,000 and $160,000 per year. However, this can vary depending on the company, industry, and individual qualifications and experience. Some companies may offer higher salaries and additional benefits for this role.

Additional Information
Red Bull is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 6th, 2024
Apply BeforeMay 22nd, 2025
This job posting is from a verified source. 
Reposted

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 6.790 billion cans sold in a year.

Frequently asked questions

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started