Business Product Marketing Manager
Welcome to the world of endless imagination and creativity at Roblox! As the leading global platform for user-generated play, we are looking for a motivated and dynamic individual to join our team as a Business Product Marketing Manager. This role is crucial in driving the success of our business products and ensuring their strategic positioning in the market. If you have a passion for driving growth, a strong understanding of product marketing, and a knack for building partnerships, we would love to hear from you. Join us in shaping the future of play at Roblox!
- Develop and implement strategic marketing plans for Roblox's business products, including identifying target markets, messaging, and positioning.
- Collaborate with cross-functional teams to understand the unique features and benefits of Roblox's business products and effectively communicate them to potential customers.
- Conduct market research and analysis to identify industry trends, competitive landscape, and customer needs, and use this information to inform product marketing strategies and initiatives.
- Build and maintain strong relationships with key partners and stakeholders to drive adoption and usage of Roblox's business products.
- Create compelling marketing campaigns and materials, including web content, presentations, sales collateral, and product demos, to effectively showcase the value and benefits of Roblox's business products.
- Track and analyze key performance metrics to measure the success of product marketing initiatives and make data-driven recommendations for continuous improvement.
- Stay up-to-date with the latest marketing trends and techniques, and apply them in creating innovative and impactful product marketing strategies.
- Collaborate with the sales team to develop and execute sales enablement programs, including training, sales tools, and support, to drive revenue growth for Roblox's business products.
- Manage and prioritize multiple projects and initiatives simultaneously, ensuring timely delivery and alignment with overall business goals.
- Represent Roblox at industry events, conferences, and trade shows, and act as a brand ambassador for our business products.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3-5 Years Of Experience In Product Marketing, Preferably In The Technology Or Gaming Industry.
Strong Understanding Of Digital Marketing, Including Social Media, Email, And Influencer Marketing.
Excellent Communication And Collaboration Skills, With The Ability To Work Cross-Functionally With Teams Such As Product, Sales, And Creative.
Proven Track Record Of Successfully Launching And Promoting Products, With A Focus On Data-Driven Decision Making And Measurable Results.
Market Research
Digital Marketing
Content development
Social media management
Product Launch
Competitive analysis
brand strategy
consumer insights
Product positioning
Go-to-market strategy
Analytics And Reporting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Business Product Marketing Manager in San Mateo, CA, USA is between $132,000 and $157,000 per year. This can vary depending on factors such as experience, education, and the specific company and industry the individual is working in. Some companies may offer additional bonuses or benefits that can increase the overall compensation package.
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